Marketing and Advancement Manager

LUMIN Schools

LUMIN Schools (LUMIN) was founded in 2002 as a 501(c)(3) nonprofit corporation in response to the alarming number of Lutheran schools that had recently closed or were in danger of closing in Milwaukee’s urban community. LUMIN’s organizers determined to reverse that trend by developing a network of high-performing schools focused on academic excellence, leadership development and spiritual growth; and supported by human care and social services designed to address the numerous “barriers to learning” confronted by urban students.

Today, LUMIN operates four schools in Milwaukee, one in Wauwatosa, and a two-campus school in Racine. Nearly 100 percent of LUMIN's students attend school thorugh one of the Parental Choice Programs.

Position Details

Marketing and Advancement Manager
Southeast Wisconsin
Milwaukee, WI

LUMIN Schools seeks a high-energy, mission-driven professional who has a passion for telling a moving story and inspiring people to get behind a great cause. This position supports the marketing, communications and advancement goals of all LUMIN Schools. The Marketing & Advancement Manager will assist with building awareness of the LUMIN Schools brand, growing enrollment in schools, attracting talented teachers to our schools, and raising money in support of annual operations and future growth.

Key responsibilities may include, but are not limited to:


  • Lead social media efforts for the LUMIN Schools network accounts and monitor school accounts
  • Act as primary LUMIN Schools website administrator
  • Develop and execute plans to engage media with schools and/or network, including writing media alerts and press releases
  • Write for, art direct and design collateral pieces, including flyers, posters and direct mail pieces 
  • Launch and manage LUMIN's first external eNewsletter and act as lead author for LUMIN Schools' printed newsletter, Illuminations 
  • Manage marketing lists for mass mailings/emails
  • Assist with placing, monitoring and analyzing advertisements, including outdoor, radio, TV, print and digital
  • Act as brand ambassador at community fairs and expos aimed at student recruitment (seasonal)
  • Gather content from schools, including photos and stories, to be used for marketing and advancement purposes
  • Assist with planning events (e.g. annual LUMIN breakfast, spiritual retreat for staff, media event at school) 


  • Write grant proposals to request financial support of LUMIN Schools' operations, network growth and programs
  • Write reports to funders in alignment with grant agreement parameters
  • Develop and execute stewardship plan for current donors to demonstrate the importance of their support, including acknowledgment letters
  • Assist with managing Salesforce database of donor/marketing contacts.
  • Plan and coordinate distribution of annual fundraising appeals, including solicitation letters, digital campaigns, direct mail, etc.
  • Plan small to medium fundraising events to engage donors and prospective donors with LUMIN's mission
  • Support larger programmatic/capital campaign development efforts
  • Must be mission-focused, relating all activities back to LUMIN's mission and core values
  • College degree required, preferably in marketing, communications or journalism
  • Proficient computer skills, particularly with Microsoft products and Google apps
  • Experience using Facebook, Twitter, Instagram and other social media platforms
  • Experience managing social media for a business preferred
  • Experience in basic video editing and design a huge plus
  • Comfortable writing for a variety of mediums ranging from social media to letters and grants
  • Ability to thrive in a fast-paced environment while managing multiple tasks
  • Have a customer service mindset
  • Excellent communication skills
  • Must have valid Wisconsin driver's license and be willing to drive to schools and other offsite locations
  • LUMIN Schools is a Christian employer. All employees must identify as a Christian

This is a salaried position with compensation based on applicant's experience. A full benefits package will be offered, including medical, dental, vision, paid time off, pension and more. 

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