Marketing & Communications Associate


WiSys works hand-in-hand with innovators, researchers and students to facilitate cutting-edge research programs, identify, protect, develop and commercialize discoveries emanating from the research base as well as foster a spirit of innovative and entrepreneurial thinking on the campuses it serves. WiSys coordinates several annual events geared toward innovation, research, and enhancing the student experience and was recently awarded a highly prestigious NSF Engines Development Award to support innovation across Wisconsin. WiSys also coordinates the WiSys VentureHome® program - a network of startup hubs that bring together statewide resources with community initiatives to provide local entrepreneurs access to a full menu of startup resources in their community. Please visit and to learn more.

Position Details

Marketing & Communications Associate
Southwest Wisconsin
Madison, WI

Join the WiSys team to help us expand innovation across the state of Wisconsin through managing communications and marketing of the WiSys brand. Working with the Director of Strategic & Innovative Ventures to support the President and the WiSys team, this position supports an omni-channel marketing strategy by working to ensure brand discipline, contributing creatively to outreach materials, designing and deploying communications to multiple stakeholders, and collaborating with organizational leadership on fresh and innovative strategies to further the WiSys mission.

The core responsibilities of the Marketing & Communications Associate position will be:

  • Manage the WiSys brand and all components of brand representation. 
  • Create and maintain an effective library of marketing collateral for WiSys staff and management, including PowerPoint presentations, visual aids, and electronic communications tools and support. 
  • Work with the team to assist with WiSys event promotion, including on-campus events, SPARK, and WiSys flagship programs (Quick Pitch, Innovation On-Ramp, WiSys Big Idea Tournament). 
  • Develop and maintain strong professional relationships with media and marketing professionals on UW campuses. Act as the media liaison for WiSys for all incoming and outgoing engagements. 
  • Write, summarize, and distribute press releases and features on research, programs, and ideas across the UW System. 
  • Manage WiSys digital content including the WiSys website. Oversee WiSys social media feeds, including LinkedIn, Instagram, and Facebook to build a network of followers, with assistance from the Marketing Intern. 

WiSys is located in Madison, Wisconsin and this position requires occasional travel to communities across the state of Wisconsin. We prefer this position work on-site in our office and are open to flexible and hybrid work arrangements.

We are seeking candidates with excellent marketing, public relations, journalism and communications skills. Ideal applicants will have demonstrated experience in content development across many platforms, including news media, print, online, video, and social media. Strong writing and knowledge of AP style is essential. Experience within non-profits, scientific, research and/or technological organizations as well as some photography, graphic design programs, and video editing capability experience are strongly preferred.

WiSys supports and promotes a diverse and inclusive work environment and offers competitive salary and benefits, including paid on-site parking and bus passes, comprehensive medical and dental health benefits, domestic partner benefits, generous paid time off package, including time off to volunteer, employer-funded defined contribution retirement plan, short-term and long-term disability coverage, life insurance policy, and employee assistance and wellness programs.

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