Marketing and Communications Business Partner Consultant

Allina Health

People at Allina Health have a career of making a difference in the lives of the millions of patients we see each year at our 90+ clinics, 12 hospitals and through a wide variety of specialty care services in Minnesota and western Wisconsin.

We’re a not-for-profit organization committed to enriching your career by providing ongoing training, competitive compensation, support for work-life balance and ways to give back to the communities we serve. Join our team of 29,000+ employees – your career opportunities are limitless!

https://www.allinahealth.org/

Position Details

Marketing and Communications Business Partner Consultant
Job
Full-time
5/9/2024
Twin Cities Metro
Minneapolis, MN

Job Summary:

Provides counsel to assigned business partners on marketing and communications strategy. Evaluates competitive landscapes and target audiences to find strategic position and growth potential. Develops and executes strategic marketing communication plans. Thinks in terms of solutions that blend marketing, communications, brand strategy, technology, creative and data to drive desired perceptions and behaviors for both consumers and employees.

Key Position Details:

  • This is a Hybrid position. 
  • Will report onsite based on business needs.

Principal Responsibilities:

Consulting.

  • Serves as a strategic partner to business unit/system office project teams to deliver effective marketing and communications that support business objectives and drive and/or maintain consumer growth and volumes as well as employee engagement.

Strategic planning.

  • Supports and drives the development of plans and strategies for general campaigns and business unit needs.
  • Proactively partners with appropriate communication vehicle owners to deploy communications.

Writing and Materials Production.

  • Creates messaging and materials for project-based assignments and regular ongoing communication needs. 
  • Partners with leaders to translate key business issues and priorities into messages that are understood by/resonate with audiences at all levels. 
  • Connects themes and use relationship-oriented messaging/storytelling that contributes to a culture of transparency. 
  • Ensures company brand, graphic identity and writing style guide requirements are maintained in visual and written materials.

Process and support.

  • Helps to oversee communication channels and processes. 
  • Contributes to processes that help enhance structures and process improvements in communications prioritization, measurement, and deployment.

Crisis Management.

  • Participates in crisis communications on-call rotation.

Other duties as assigned.

Key Competencies:

  • Strong oral and written skills and the ability to produce high quality communications and strategies in plain language.

Required Qualifications:

  • Bachelor's degree in Marketing, Communications, Public Relations or related field 
  • 5 to 7 years with experience in internal/external communication and/or change management communications

Preferred Qualifications:

  • Media relations and/or external communications

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