Graphic Design of Association Magazine:
- Primary responsibility is to compile and edit articles for the Wisconsin Independent Agent magazine
- Create layout of magazine and insert graphics and text using Adobe Creative Suite
- Act as a liaison between the advertisers and printing company, verifying appropriate ad placement and electronic conversion of ads. Work with agencies and companies to correct ads that are not up to spec
- Renew existing advertising contracts throughout the year
- Solicit new advertisers
- Source articles, photographs and ads in final layout and send to the printer
Association Marketing and Promotion:
- Design marketing flyers for educational offerings, events and other Association programs and services
- Update Association websites with current activities, events and educational offerings
- Web design of Association website (limited)
- Design and send weekly e-newsletter and additional Association emails
- Create marketing videos (limited)
- Create and manage social media postings
Association Events:
- Involvement in the creative process of event brochures and related marketing materials
- Order event marketing materials (signage, lanyards, name badges, etc.)
- Promote events through e-marketing campaigns, social media awareness, magazine advertising and direct mail
Additional ad hoc responsibilities may include:
- Basic office responsibilities: answering incoming calls, assist with member questions as able, greet visitors
- Additional staff and association projects, as needed
- Work with partner state associations to help with magazine and marketing needs