Marketing and Communications Director

ABOUT THE POSITION

The Director of Marketing & Communications will manage the activities and processes of Interfaith America’s digital ecosystem, including websites, email communications, social media, SEO, and digital marketing campaigns. They will help lead a team to design and implement digital marketing strategies, analyze data traffic and user metrics, and ensure the consistency of Interfaith America’s digital tone and presence. This person will work in collaboration with the Vice President of Public Affairs and organization-wide stakeholders to bring strong improvements in online engagement as well as with online fundraising efforts. The Director of Marketing & Communications will lead a team that focuses on building awareness of Interfaith America’s mission and initiatives across all key channels, increasing the number of marketable leads, and ensure that inspiring stories from the interfaith movement reach the tens of thousands of people in our fast-growing network.

ABOUT YOU

You have demonstrated your ability to share stories across multiple channels that impacts the national conversation. You’re a seasoned supervisor and mentor that uplifts the strengths and expertise of your team. You thrive in a fast-paced, adaptable environment where one day won’t look like the next. You enjoy working collaboratively and liaising across multiple complex projects with various stakeholders. You’re a relentless planner that keeps multiple schedules on track. You hold yourself and your team to a high bar of excellence and take personal responsibility for achieving the team’s goals.

Responsibilities:

• Create and implement a digital content strategy in partnership with the Vice President of Public Affairs that promotes Interfaith America content across all digital channels and grows our audience and impact. 
• Supervise a team and support the development of Marketing & Communications professionals, including our Marketing & Communications Manager, Social Media Manager, and Marketing & Communications Coordinator. 
• Serve as primary liaison between the Marketing & Communications team and various programmatic teams, providing thought partnership to help achieve their goals and consistent, highly accountable service to ensure smooth collaboration and intra-team communications. 
• Oversee IA’s current and future web presence. 
• Build the content dissemination strategy grounded in data-led decisions on social media, email, syndication, web, public affairs to grow IA’s audience. 
• Translate and promote IA’s programmatic resources on interfaith leadership into content that engages and reaches a national audience. 
• Work with the Vice President of Public Affairs and Chief Strategy Officer to promote our Founder & President across all digital channels. 
• Support creative development and brand management by helping to craft communications, advertisements, and media experiences that advance the IA mission/vision, and strategically position the organization. 
• Build and manage a budget for digital marketing initiatives. 
• Audit, enhance and manage SEO and SEM to support advertising, social, and website, including recommending and updating website sections to support organizational priorities, as appropriate. Work closely with the Marketing & Communications team to ensure all social and web content is keyword optimized to elevate visibility and searchability across platforms. 
• Develop and delegate effective paid media strategies to drive lead generation efforts, including placing ads and/or retargeting ads, executing campaigns, evaluating results, optimizing Google Ads & Google Grant, and implementing A/B ad testing. 
• Analyze results for all lead generation activities, awareness-building campaigns, donor engagement and conversion efforts. 
• Identify and plan approaches to engage segments and leads, optimize engagement and donor conversion across the web and digital channels, including web content, landing pages, online forms, etc. 
• Develop and direct the implementation of email strategy including automated email journeys utilizing Salesforce with Salesforce email marketing software, specifically Pardot. 
• Make data-driven decisions about adjustments and new strategies as needed to continually optimize campaigns and initiatives. 
• Stay up-to-date on new digital media technologies, their capabilities, and best practices.

Qualifications:

• Bachelor’s degree 
• 5+ years of experience in managing multiple marketing and communications projects. 
• 5+ years in brand marketing, communications, or related disciplines. 
• Expertise in Salesforce and email marketing software (Marketing Cloud or Pardot). 
• An expert understanding of fundamental principles of cause/nonprofit marketing. 
• Familiarity with common marketing and communications channels, including but not limited to email marketing, online fundraising, social media strategies, data management, website and email analytics, photography and online video. 
• Knowledge of constituent relationship management processes and experience overseeing a pipeline of constituent relationships from initial engagement to deeper partnerships. 
• Experience crafting targeted content, deploying paid media, and creating marketing automation systems that generate measurable ROI. 
• Data-driven with knowledge of key metrics to evaluate email communications. 
• Ability to plan and manage under a tight deadline with the ability to multitask and be flexible and effective in fast-paced and high-pressure situations. 
• Staff supervision experience. 
• Authorization to work in the United States. 
• COVID-19 vaccination.

Preferred (but not required) Experience:

• Basic knowledge of HTML. 
• Familiarity with project management tools and systems like Asana. 
• High level of religious literacy and fluency in diversity, pluralism, and inclusion.