Marketing & Communications Intern

VISIT Milwaukee is offering an internship opportunity in our marketing and communications department. The marketing and communications intern will be assigned special projects and duties as determined by the supervisor to support and assist the VISIT Milwaukee marketing and communications department. VISIT Milwaukee’s marketing department is charged with elevating the image of branding Milwaukee as a premier destination for meetings, conventions and leisure travel. The department also supports the entire in-house VISIT Milwaukee team with marketing projects such as annual guides, ad sales and digital projects.

Additional departmental responsibilities include overseeing the marketing calendars and project schedules, seasonal advertising campaigns, media buys, social media contests, printed marketing collateral, PowerPoint presentations, tracking key performance indicators in CRM system, reporting and marketing research.The marketing and communications intern supports the marketing function of the organization in several ways.

Intern responsibilities include but are not limited to:

• Track press clips in relation to Milwaukee and partners of VISIT Milwaukee.
• Communicate press hits to partners.
• Assemble and distribute media kits and gift bags as requested.
• Assist with and attend press trips as required.
• Write and distribute news releases to media as required.
• Compile research as needed relating to media lists, media kits, miscellaneous travel industry information, publication profiles and circulation, market research etc.
• Miscellaneous copywriting for advertorials, fact sheets, website, bi-monthly travel writer e-newsletter, itineraries, blog posts, social media etc.
• Support the marketing manager and participate as a member of the marketing team as requested with the following projects:

1. Assist with concepting, development and execution of ad campaigns and marketing promotions
2. Assist with monitoring and updating of annual media calendars and insertion orders
3. Assist with media calendar, media buy, and advertising placements
4. Assist with the creation of custom promotional materialsAssist with tracking and reporting results of ad campaigns
5. Assist with updating and maintaining VISIT Milwaukee websites and databases, as well as gain an understanding of SEO and PPC as it is used to drive online traffic

• Assist with the maintenance of the VISIT Milwaukee photo and video library (WebDAM).
• Data entry and tracking of public relations department information into Simpleview CRM database.
• Data entry and tracking of marketing initiatives and partner participation in marketing projects into Simpleview CRM database.

Education and Experience Requirements:

Must be currently enrolled in an accredited academic institution with a major in marketing, business, public relations, communications or journalism.

Required skills, knowledge and abilities:

• Strong working knowledge of marketing concepts, web sites, web browsers, and various image and video file formats.
• Advanced computer experience including MS Office 2010 Suite required.
• Database experience a plus.
• Exceptional knowledge of the greater Milwaukee area, including attractions, arts and cultural institutions, events, restaurants, etc.
• Must have excellent written and verbal communication and customer service skills and the ability to convey information in a positive manner.
• Keen attention to detail, the ability to coordinate multiple tasks and meet strict deadlines.
• Ability to work a minimum of 16 hours per week during normal business hours of 8:00 a.m. to 5:00 p.m.

This is an unpaid internship. It can be structured for eligible college credit. Start and end dates of the internship and individual schedule will be arranged at time of internship offer.