Marketing and Communications Manager

American Academy of Neurology

Great People. Great Mission. Great Benefits.

Join a diverse community of fun, energetic, and dedicated professionals who are committed to supporting neurologists worldwide in providing exceptional care to their patients. The AAN’s headquarters, established in 2012, is housed in a stunning, energy-efficient office located in downtown Minneapolis’s dynamic Mill District. Our location offers easy access to the light rail, major bus lines, ample parking options, walking/biking paths, and a myriad of dining and entertainment choices, making it a vibrant hub for everyone.

Position Details

Marketing and Communications Manager
Twin Cities Metro
Minneapolis, MN


The Marketing and Communications Manager is responsible for developing and leading marketing communication campaigns on assigned portfolio from strategic planning phase with internal stakeholders through creative execution to final analytics reporting. Manage development of key messages that align with the goals, target audience, and brand that result in high-quality materials developed on time and within budget. Work independently, cross-functionally with internal teams and foster relationships through a collaborative and service-oriented approach.


Marketing Communications

  • Develop marketing communications plans through research, planning, implementation, and evaluation on assigned portfolio with a focus on achieving campaign objectives outlined by the project champion, key stakeholders, and in alignment with the AAN’s strategic plan
  • Develop marketing communication campaigns incorporating all appropriate channels, including print and digital advertising, email, web, newsletters, social media, and publications
  • Assist in the standardization of Marketing templates, tools, and reporting dashboards

Project Management

  • Provide project management support as needed applying our methodology and enforcing project standards

Relationship Building

  • Foster productive relationships with internal stakeholders to support their marketing needs in alignment with the AAN’s strategic plan and goals
  • Collaborate with creative services, digital content, and project management teams in the management and execution of marketing strategies and tactics

Key Performance Indicators

  • Responsible for ensuring Marketing Communication campaigns achieve business objectives outlined by the Board of Directors are achieved within budget and deadlines

Marketing Technology

  • Understand and apply best practices of the latest marketing techniques and technology

Analytics and Reporting

  • Monitor, review, and report results on assigned marketing campaigns
  • Interpret and provide recommendations with the objective of optimizing current and future marketing tactics

This job description may not cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, activities, and responsibilities may change at any time with or without notice.


  • Bachelor’s Degree in Communications, Marketing, Advertising, Public Relations or related area of study is required


  • Minimum of 3 years of experience in researching, planning, creating, implementing, and analyzing integrated marketing communication campaigns is required
  • Experience working in the health care industry or membership association is preferred

Equivalent combination of education and experience beyond the minimum requirement may be substituted for qualification requirements.

Additional Knowledge, Skills and Abilities:

  • Knowledge of marketing principles; including digital marketing is required 
  • Strong organizational skills including planning, development, and implementation of marketing strategies are required 
  • Demonstrated experience in digital marketing (web, mobile, social, email, SEO/SEM, advertising) is required 
  • Excellent time management skills, ability to work independently with good decision-making skills and the ability to multi-task is required 
  • Demonstrated advanced oral and written communication skills are required 
  • Demonstrated ability to establish and maintain collaborative working relationships with all internal and external stakeholders from diverse background across all levels of the organization is required 
  • Experience presenting creative strategies and concepts to both internal and external stakeholders is required 
  • Proficiency in Microsoft Office is required 
  • Experience with web-based tools is desirable including Workfront (project management), Higher Logic (Informz email), and Google Analytics is preferred

« Back