Marketing and Communications Manager

POSITION SUMMARY:

Under the general direction of the Human Resources Director, the Marketing Communications Manager is responsible for designing and executing creative and effective communication and marketing strategies between the City and its stakeholders. This includes but is not limited to relations between the City and City employees, the public, media, elected officials, businesses, and community groups.

This position has no direct reports but may delegate work to Administrative Coordinator(s).

MAJOR POSITION DUTIES:

• Develops, executes, and refines, as necessary, a public communication strategy that is aligned with the City’s mission, vision, values, and strategic objectives. 
• Manages the branding and maintenance of the City website, intranet, social media, and other internet platforms to ensure ease of use and accessibility of information. 
• Manages the City social media platforms and presence to include regular monitoring, creative posts to encourage engagement, adherence to brand standards and strategic objectives, and timely responses to citizen concerns. This includes overseeing the social media presence of all City departments. 
• Serve as the City’s spokesperson to media and external audiences when needed. 
• Write, edit, and distribute press releases. 
• Develop content and design of print materials, correspondence, reports, advertising, and news releases for mass distribution; drafts articles and reports on the status of major initiatives for distribution to Mayor, Council, public, staff, and community stakeholders. 
• Develop, execute, and refine, as necessary, City branding strategy and ensure City compliance with brand standards. 
• Manage the execution of strategic objectives and tactics specific to communications. 
• Work collaboratively across all City departments to provide strategic guidance for the planning, execution, and delivery of major projects both internal and external. 
• Develop internal communication processes and procedures. 
• Must be able to work independently. This position routinely handles sensitive or confidential information. 
• Perform other duties as assigned.

QUALIFICATIONS:

(Knowledge, skills, and experience necessary to do the job well)

Requires a bachelor’s degree in journalism, communications, public relations, or a closely related field, and three to five years of professional work experience in marketing, communications, public relations, or a closely related field.

• Ability to balance multiple concurrent tasks and meet organizational deadlines. 
• Strong written and verbal communication skills. 
• Comprehensive knowledge of the principles and methods of public outreach and public relations. 
• Skill in utilizing social media platforms including but not limited to Facebook, Instagram, Twitter, and LinkedIn. 
• Prior experience in marketing and ability to utilize design software including but not limited to Adobe, Photoshop, and Canva. 
• Exceptional professionalism and decision-making skills. 
• Ability to effectively manage and respond when necessary to negative comments and media attention. 
• Strong comfort level in managing front-line internal communications and external communications with the public/media. 
• Strong presentation skills. 
• Excellent people skills and an upbeat, enthusiastic attitude. 
• Ability to work under general supervision and make independent decisions. 
• Must possess a valid driver's license.

IDEAL CANDIDATES WILL ALSO HAVE:

• Prior experience in municipal public relations 
• Knowledge of applicable state and local law, codes, and ordinances

PAY RANGE: $68-554 - $81,180