Marketing and Communications Manager

The Marketing and Communications Manager is responsible for developing and executing comprehensive marketing and communication strategies that enhance Keystone’s visibility, engage stakeholders, and advance/promote our mission. This role involves managing all marketing, public relations, and internal and external communications, ensuring our messaging is consistent, impactful, and aligned with organizational goals.

In addition to providing strategic direction, the Marketing and Communications Manager will actively create and post content across various digital platforms, including our website and social media channels. This role requires close collaboration with program managers, the leadership team, and funders to ensure that all marketing and communication activities are effectively integrated and support Keystone’s broader goals. By working directly with these key stakeholders, the manager will contribute to building a robust brand presence and fostering meaningful engagement with our community and partners.

Essential Functions:

Marketing and Communications Management – 70%

• Develop and implement marketing and communication strategies to grow exposure and provide community impact aligning with Keystone’s mission and values 
• Work and collaborate with agency departments developing content and updating communications through social media, company website, and other digital platforms 
• Oversees print and paid advertising 
• Create outreach strategies and provide guidance on communications to internal and external partners 
• Ensuring agency branding materials are consistent for marketing and communications usage 
• Help plan and market Keystone events I.E Keys Fest, Keystone’s Back-to-School Drive, Free Farmer’s Market Drive Through Food Distributions, and our annual Gala Research and evaluate current marketing and communications data and report on areas of growth opportunities

Public Relations – 25%

• Serve as Keystone’s primary contact for media inquiries and outreach 
• Prepare talking points, press kits, briefing documents for organization and representatives 
• Attend and support agency events gathering content and information that can be shared to internal and external stakeholders

Other – 5%

• Attend agency all staff meetings and trainings 
• Other duties and projects as assigned in accordance to meeting agency goals

Qualification Requirements:

• A bachelor's degree in Communications, Marketing, Public Relations, or a related field 
• Three to Five years of experience developing marketing and communication plans to grow agency awareness 
• Experience creating and updating social media, web sites, and other digital platforms 
• Able to work in collaboration with other departments to grow agency outreach in the community 
• Media relations experience including preparing communications and talking points for agency use 
• Data analysis experience preparing reports and delivering successful marketing and communication strategies

Qualification Preferences:

• An advanced degree in Communications, Marketing, Public Relations, or a related field Graphic design experience creating and updating agency branding 
• Non-Profit management experience

Salary Range: $54,000.00 To 58,000.00 Annually