The position provides vision and oversight of the communications strategy ("road map") for the Institute, while supporting coordination and alignment of primary communications activities and products across Institute programs and Extension-led projects. This strategy is implemented in coordination with the broader Extension communications strategy and policies.
The Marketing and Communications Unit Manager oversees the day-to-day operations of the Unit which is comprised of a talented group of communications professionals including graphic designers, an editor, a web developer, and hourly students. The Manager is responsible for modeling a positive workplace culture and providing excellence in supervisory and management responsibilities including staff recruitment, hiring, training, salary adjustment processes, and performance management and evaluation.
The position also manages and directs grant-funded and fee-for-service marketing and communications projects, where Extension is the lead or collaborator with external partners (e.g., state agency, federal agency, tribes, NGO's); responsibilities include project intake, scoping, budgeting and lifecycle management.
Specializations for the unit include expertise in accessible communication, short and long-form publications, branding and strategic marketing support, website planning and development, graphic design, editorial support, and social and traditional media.
The Marketing and Communications Unit Manager is an active member of the Institute leadership team and will participate in relevant Institute and Extension work groups and ad hoc teams to advance the mission of the unit, Institute, and broader organization.