Marketing & Communications Manager

Rainbow Health

Why Rainbow Health Minnesota?

For nearly 40 years we have been advocating for and serving the LGBTQ+ community, those living with HIV, and all folks facing barriers to equitable healthcare. Since our formation through the Minnesota AIDS Project and Rainbow Health Initiative merger—and later the acquisition of Training to Serve—we have continued to grow and identify new ways to commit to our mission.

These past few years have challenged and strengthened this unified team in ways we could have never expected. We decided another change was needed to continue moving forward: a name that grounded us in our legacy and proudly proclaimed our purpose.

https://rainbowhealth.org/

Position Details

Marketing & Communications Manager
Job
Full-time
10/27/2021
Twin Cities Metro
St. Paul, MN

JOB SUMMARY:

The Marketing and Communications Manager serves Rainbow Health by providing strategy and leadership for agency-wide internal and external marketing and communications. This position works to expand and strengthen the overall brand, reputation, and presence of Rainbow Health amongst the LGBTQ+ and HIV-positive communities. This position will also participate on the Management Team, the External Affairs Committee, and in other board meetings as appropriate.

ESSENTIAL FUNCTIONS:

  • Collaborating to design social media posts, digital ads, annual reports, brochures, signs, swag, web pages, and all branding and communication materials to promote the organization and increase attendance of support groups, events, and group activities. 
  • Working as part of the team developing and implementing integrated strategic communication and marketing plan to continually improve our online digital presence and increase our community impact. 
  • Managing social media strategy, planning, development, and distribution. 
  • Creating a visual interpretation of stated vision through illustration, pictures, and/or design to reflect the desired theme. 
  • Writing and editing creative and engaging content which maintains brand and gives a representative and inclusive voice to our diverse audiences. 
  • Producing drafts for review and making revisions based on feedback. 
  • Designing and developing print and electronic materials for fundraising, event, and program campaigns. 
  • Ensuring digital and external communications represent a diverse and inclusive community. 
  • Monitoring social media presence, including responding to comments and mentions. 
  • Creating reports and analysis of social media efforts, providing recommendations for improvement. 
  • Maintaining open communications with colleagues to stay informed on upcoming events. 
  • Other duties related to the role as assigned.

QUALIFICATIONS:

  • High School diploma or equivalent. 
  • 3-5 years of experience in Graphic Design, Digital Arts, Communications, Marketing, or related field applicable to this position. 
  • Excellent communication and interpersonal skills with diverse audiences. 
  • Knowledge of current design and marketing trends. 
  • Demonstrated proficiency with graphic design software including Canva and/or Adobe Creative Suite. 
  • Willingness to successfully work both as a team member and independently 
  • Ability to multi-task and meet deadlines. 
  • Previous experience in a non-profit environment. 
  • Proficiency in a second language other than English. 
  • Individuals with lived experience or a passion towards our target populations (Gay/Bi/MSM/Queer, Transgender, African American, multi-racial communities that are disproportionately impacted by HIV, HIV positive people and those engaging in risk behaviors for HIV in individual and group settings) are encouraged to apply.

Salary Range: $58,000.00 To 64,500.00 Annually.


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