Marketing and Communications Officer

The Marketing and Communications Officer serves as the public information and media liaison for the Infrastructure Division. The position is responsible for building awareness of upcoming infrastructural projects to improve community engagement and public involvement.

Community Engagement and Outreach:

• Assist, develop, and implement the public involvement plan for major infrastructural projects. Organize and facilitate public involvement meetings, pre-construction meetings, and specific business meetings; attend weekly construction meetings. 
• Represent and act as a Department of Public Works (DPW) spokesperson at public meetings, media events, committees and task force groups. 
• Serve as the primary liaison for businesses, residents, neighborhood groups, elected officials, and other governmental entities for infrastructure related projects; create a database of contacts and advisory stakeholder groups. 
• Advocate on behalf of affected businesses and residents and refer problems to appropriate project team members or other agencies. 
• Process business and residents’ complaints and respond to concerns in a timely and professional manner. 
• Identify and coordinate the needs of impacted businesses in advance of construction to have appropriate signage fabricated and alternate means for parking and access routes; provide information to businesses on how to get assistance in marketing their business during construction projects. 
• Evaluate and improve the tools available within the “Support for Business Program” on an annual basis. 

Media and Communication:

• Oversee the DPW website for Major Road & Bridge Projects, including creating and editing content for project pages, adding new features/design elements to make pages informative, user friendly, and increase online public participation. 
• Provide construction updates for major infrastructural projects across various platforms (e.g., website, email distribution list and Next Door). 
• Develop communication materials, including press releases, media advisories, traffic alerts and notices for local projects and major infrastructure projects. 
• Coordinate the dissemination of information to the media, public, community organizations, and community partners. 
• Co-manage social media platforms, including Facebook, Twitter, Next Door, YouTube, and emerging platforms. 
• Write talking points, scripts, and or presentations regarding public works matters for the Commissioner, divisional managers, and other employees. 
• Arrange special events, news conferences, media coverage, and coordinate staff participation. 
• Consult with the Communications and Marketing Officer – Administrative Services on media and public relations aspects. 

Branding and Marketing:

• Design and create DPW branded materials, including public involvement meeting flyers, handouts, presentations, comment cards, project overviews, support for business guidebook, and “open for business” signs. 
• Photograph construction sites and special events for the website, newsletters, and social media use.

MINIMUM REQUIREMENTS:

• Bachelor’s degree in Communications, Marketing, Public Relations or a closely related field from an accredited college or university.
• Three years of experience in marketing and communications project management. 
• Valid driver’s license is required at time of appointment and throughout employment. 
• Equivalent combinations of education and professional experience will be considered. 

DESIRABLE QUALIFICATIONS:

• Experience in engineering, transportation, or the construction industry. 
• Familiarity with graphic design, photography, and video editing. 

CURRENT SALARY:

The current salary range (2JX) is $69,943- $89,016 annually, and the resident incentive salary range for City of Milwaukee residents is $72,041 - $91,686.  Appointment above the minimum is possible based upon level of experience and other qualifications and is subject to approval.

The City of Milwaukee provides a comprehensive benefit program which includes:

• Defined Benefit Pension Plan 
• 457 Deferred Compensation Plan 
• Health and Dental Insurance 
• Paid Parental Leave 
• Comprehensive Wellness Program 
• Onsite Clinic Services 
• Onsite Employee Assistance Program 
• Alternative Work Schedules 
• Long Term Disability Insurance 
• Group Life Insurance 
• Tuition Benefits 
• Paid Vacation 
• 12 Paid Holidays 
• Paid Sick Leave and other paid leaves 
• Flexible Spending Arrangement 
• Commuter Value Pass 
• For full details of the benefits offered by the City of Milwaukee, please visit https://city.milwaukee.gov/der/benefits.