Marketing & Communications Specialist (Hybrid)

Rawhide Youth Services

At Rawhide, we’re on a mission to transform lives. And at its heart, it’s a mission of belief. Belief in the potential of the youth we serve. Belief in the outcome we can help them realize. It’s a faith-fed commitment to love and serve those who need us most. Rawhide is where faith, compassion and commitment meet to provide healing therapy, counseling and skills development for hurting young men and women.

Rawhide Youth Services is a faith-based 501(c)(3) recognized charity that offers a full array of programs for at-risk youth and their families throughout Wisconsin. We offer leading outpatient mental health services and prevention-based programs for both young men and young women, and residential therapy and counseling for at-risk young men. The Rawhide team is dedicated to helping teen and young-adult girls and boys find the healing and develop the skills to lead healthy, responsible lives. And we’re proud to have played an integral role in truly transforming the lives of thousands of youth since 1965.

Position Details

Marketing & Communications Specialist (Hybrid)
Northeast Wisconsin
New London, WI

If you want to change your life, change someone else's first.

You’ve been given communications gifts and now you’re at a point in your career where you want to use them to make the greatest impact in people’s lives. We are looking for a passionate, caring, and hardworking marketer who feels a calling to help Rawhide transform the lives of at-risk youth. There are so many hurting kids out there and Rawhide needs to grow to help them. You could be a key part of that growth.

At Rawhide, you will find opportunities for personal and professional career development, a benefits package unlike any other in the private or public sector, and the fulfillment of knowing the impact that your efforts will have on the lives of our children.

The Marketing & Communications Specialist assists with Rawhide's marketing efforts by writing marketing materials, creating, managing, and distributing marketing content across multiple channels; assisting in the management, execution, flow, and trafficking of a variety of projects; analyzing the effectiveness of marketing campaigns; coordinating vendors and partners; primary responsibilities include writing, editing and working to ensure projects are effective and meeting deadlines. This position is a hybrid-remote role.

Essential Job Functions for Marketing & Communications Specialist:

  • Conception, drafting, editing, and proofreading copy for a variety of marketing projects (e.g. press releases, website, blog, annual report, newsletters, and more)
  • Conception, drafting, editing, and proofreading copy for internal communications
  • Manages project management functions for all major marketing activities 
  • Assists with leading Rawhide’s advertising strategy
  • Strategize, creates, and monitor social media posts, blogs, and related marketing strategies
  • Works with cross-functional teams to develop creative content to promote various fundraising events and organizational programs
  • Draft media statements, answer media inquiries, compile publications, and plan events and press conferences.
  • Work with key internal stakeholders to brainstorm content ideas, in line with Rawhide’s strategy and in support of various brand initiatives.
  • Compiles and analyzes statistical data and insights to report on results of social advertising, including trends, opportunities, and strategic recommendations.

Skills/Education for Marketing & Communications Specialist:

  • Bachelor’s degree in Journalism, English, Public Relations, Marketing, or related business field.
  • Minimum three - five years demonstrated content, copywriting, speechwriting, marketing experience.
  • Strong project management and organization skills
  • Strong relational skills and ability to earn trust across the organization
  • Flexibility -- self-starter to flexibly adapt to rapidly changing priorities or project needs
  • Excellent portfolio with a proven track record of successful communication examples
  • Excellent written communication skills including direct experience in writing and developing newsletters, press releases, and other documents for internal and external distribution
  • Capacity to manage multiple projects simultaneously and work within a deadline driven environment
  • Ability to work independently and collaboratively while exercising judgment and discretion.
  • Detail oriented, keen eye for brand consistency
  • Proficient in Microsoft Office Suite (Word, Excel, Outlook, and PowerPoint)
  • Knowledge of Google Analytics and web analysis tools and WordPress, is a plus
  • Knowledge and experience in Adobe Creative Suite (InDesign, Photoshop, and Illustrator) is a plus

Rawhide Youth Services Benefit Overview:

  • Competitive Pay Medical, Dental & Vision Insurance
  • Competitive 401k plan
  • Flexible Schedule
  • Onsite Nurse
  • Onsite Café and Coffee Shop
  • Tuition Reimbursement
  • Nature Trails/Waterfront Access on 700+ acres
  • Onsite Fitness Center and Gym
  • Employee Assistance Program
  • Employee Development Program
  • Jury Duty Leave
  • Bereavement Leave
  • Paid Benefits for Birth or Adoption

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