Marketing and Communications Specialist

Group Health Cooperative of South Central Wisconsin


When your health care and your health plan work together, the result is the superb care and impeccable service you've come to expect from Group Health Cooperative of South Central Wisconsin (GHC-SCW). We’re a non-profit, member-owned health plan providing high-quality health care services, including primary care and specialty care to over 40,000 members living in and around Dane County, Wisconsin. We provide insurance to more than 75,000 members.

More than 45 years ago, we pioneered a movement in Dane County as the area’s first HMO. It began with people from our own community who knew there was a better way to provide health care – a non-profit, member-owned cooperative that could bring health insurance and health care together for the benefit of members. Today, that simple idea has grown into a nationally recognized leader in health care. Throughout that time, we have stayed true to a cooperative spirit that believes the health of many makes us all better.

Group Health Cooperative of South Central Wisconsin. BETTER TOGETHER

Position Details

Marketing and Communications Specialist
Southwest Wisconsin
Madison, WI

Full-time Marketing and Communications Specialist position with an emphasis on social media and digital content management.  This position is located in Madison, WI and does offer a hybrid work environment. Must reside in local market area to be able to work onsite.

The Marketing and Communications Specialist is responsible for targeted outreach with a focus on building and enhancing the overall reputation of GHC-SCW through digital and traditional promotional activities.The Marketing and Communications Specialist provides effective writing, design, and project management functions that serve consumers or business customers. This position Interacts with internal managers and staff to guide, coordinate, and execute and measure the effectiveness of marketing and communications plans that effectively communicate with GHC-SCW’s target audiences. The Marketing and Communications Specialist is also responsible for the project management of Marketing department projects including, but not limited to overseeing the development and execution of specific project deliverables, monitoring internal and external deadlines, and facilitating timely and efficient production and execution of projects. 

  • A Bachelor's degree from an accredited college or university in Business, Marketing, Journalism, Public Relations or Communications or relevant major; or equivalent combination of education and relevant experience is required. 
  • A minimum of two (2) to three (3) years of marketing, communications or media experience.
  • Experience in health care marketing, health insurance or managed care healthcare environment or community outreach event planning activities is desirable.

Join our team and receive training, resources, competitive pay and exceptional benefits including free parking at all our locations!

Check us out our benefits by clicking on Many Talents, One Mission! The Benefits of Working at GHC-SCW.

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