Marketing & Communications Specialist

Robertson Ryan & Associates

Robertson Ryan & Associates offers a broad range of solutions for Business, Benefits and Personal Insurance.  We serve from small businesses to national accounts in all industries.  Our culture is dynamic, fun and it's an exciting time to be a part of a growing firm.

Position Details

Marketing & Communications Specialist
Southeast Wisconsin
Milwaukee, WI

Position Overview:

The Marketing & Communications Specialist will play a crucial role in the growth of our insurance agency by being an important point of contact for marketing activities. The role requires strong communication and writing skills, as well as a solid grasp of both insurance and technology. The candidate will need to excel in crafting compelling written content and effectively conveying complex insurance concepts in an accessible manner.

A key aspect of the role is the ability to work with various teams and individuals within the agency, necessitating strong interpersonal skills and the ability to collaborate effectively in a diverse environment. This team member will need to work independently, taking initiative and driving marketing projects forward in a fast-paced setting.

The candidate should possess a comfortable familiarity with technology, as it will be used to enhance marketing efforts and they will help administer several agency programs. An understanding of how technology can be leveraged to optimize marketing strategies and workflows will be advantageous.

Major Responsibilities:

  • Contribute towards the overall smooth flow of the Marketing Department by handling various operational and administration matters centered around, marketing, communication and public relations
  • Write compelling stories for our blog, trade publications and general marketing materials that position Robertson Ryan as a leader and an industry expert
  • Concept, write and send client email campaigns and administer Client Circle/Rocket Referrals software
  • Collect and analyze data/client lists for agents and agency projects and help source through other internal Applied Epic agency management system resources for list building purposes
  • Serve as lead and in-house resource for marketing technology, including Zywave and HR Workplace Services (HRWS). Maintain vendor relationships
  • Demonstrate, train and follow-up with select clients on Zywave and HRWS systems as requested by Agent Owners
  • Serve as a resource for agent sales prospecting (Zywave MiEdge, D&B, other)
  • Take lead on available content for Epic Proposals/Summary’s supplemental pages
  • Administer client mobile app/online portal for Personal Line
  • Work directly with agents on communication and help advise on effectively communicating with prospects and clients
  • Help on-board new agents with Marketing Department support and serve as an on-going resource to for their questions and growth strategies
  • Be available as a resource for department managers to help manage marketing and communication related projects as needed by their functional areas
  • Coordinate stock promotional materials and event signage
  • Coordinate, promote and host hot-topic prospect and client webinars/videos and track results 
  • Partner with Digital Marketing Manager to support digital content creation
  • Collaborate with VP and Digital Marketing Manager on internal and external branding and communication projects
  • Help coordinate annual Community Service Day and ongoing agent/agency community giving efforts
  • Other marketing department tasks and projects as needed


  • Demonstrate 5+ years of corporate communications / writing experience
  • Attention to detail for copy writing/editing and overall corporate branding
  • Strong written and verbal communication skills
  • Experience working with complex software programs including email platforms
  • Strong customer service focus for internal-clients with a commitment to building long-term relationships
  • Growth mindset with dedication to professional development and continual learning
  • Self-driven and proactive approach for going the extra-mile
  • Insurance experience preferred, but not required
  • Willing to consider Hybrid or Remote candidates with the right experience


Full benefits package including: medical, dental, vision, STD, LTD, 401(k) with company match, geneous PTO, paid holidays.


$60,000-$75,000 based on experience

« Back