CDIS has created a marketing and communications team to support the work of our growing school and its units including the departments of Computer Sciences, Statistics and the Information School.
We are seeking a talented and motivated marketing & communication specialist to join that team. The position will play an important role in shaping the school's marketing and communication efforts and will contribute to the raising the profiles of our school and departments.
This role will report to the Director of Advancement and focus on supporting the needs of our Computer Sciences department.
The Marketing & Communication Specialist will be responsible for developing and executing marketing and communication strategies that align with the units goals and objectives, including working closely with departments to develop engaging content that showcases their work and promotes their programs, while also collaborating with campus partners to build relationships and increase visibility.
Regular duties include:
- Developing stories and other original content that engages target audiences, especially news media, campus partners, peers, and alumni. The Marketing & Communications Specialist is responsible for all aspects of story creation, including background research, source interviews, drafting editorial content, incorporating edits, and securing approvals.
- Reviewing, proofing, editing, producing, and troubleshooting content for websites, blogs, and online platforms including social media
- Writing and editing of compelling copy for a variety of communication channels, including print materials, email newsletters, social media, and websites
- Providing project management and execution of marketing and communications programs, initiatives and tactical plans including prospective student marketing, advancement and corporate relations initiatives, promotional items/collateral, and event promotions
A successful candidate will be a solutions-oriented individual who excels in a fast-paced, team-oriented environment. Professionalism, attention to detail, and the ability to work collaboratively with many stakeholders is essential. This role will have regular contact with directors, faculty, and staff.
Candidates should have excellent written communication skills, including the ability to write articles on a specific topic, in addition to short-form copywriting. The position will also be expected to stay up-to-date on marketing and communication trends, best practices, and adhere to UW-Madison's editorial style guide.
This position provides the flexibility of a hybrid schedule with the majority of work occurring in person. The candidate will spend a portion of their time embedded with departments, working closely with team members, stakeholders, and subject matter experts, and the other portion of their time will be spent in the central CDIS marketing and communications office or remotely based on project needs and scheduled activities.