Marketing and Content Coordinator

The Marketing and Content Coordinator at Summit Brewing Company will be on-site and work closely with the Marketing Manager and designers to help execute the marketing plan for our brands. Additionally, the position will function as a storyteller of the Summit Brand by providing content for various marketing initiatives, executing messaging strategies and ensuring project timelines are on track.

The Marketing and Content Coordinator will flourish in a fast-paced environment and ensure effective follow-through with fellow Marketing team members. This position reports directly to the Marketing Manager and is eligible for full company benefits.

RESPONSIBILITIES AND OUTCOMES:

Coordinate timelines and schedules of multiple marketing projects.

Work collaboratively with the Marketing Manager to develop and maintain digital content in different formats including social media, newsletters, and blogs that engages, builds relationships with consumers, and aligns with business objectives. This includes:

• Researching, writing, and editing posts for blogs and newsletters. 
• Preparing and delivering reports with account statistics and results that provide insights to guide messaging strategy. 
• Monitor and analyze owned social media performance, social media trends and competitors’ accounts to identify content creation opportunities. 
• Organize, maintain, and expand content/asset library, editing existing photo/video content and adding new creative assets. 
• Identify key stories from Summit’s past, present, and future and repurpose or create new content, develop PR pitches. 
• Curate the Summit website content and ensure all information is current and updates are executed promptly. 
• Carry out the PR strategy by writing press releases, actively searching for new opportunities to gain exposure for the Summit brand(s) through story development and pitching of those stories to various outlets. 
• Collaborate creatively with the Marketing team to launch new products and execute brand initiatives. 
• Coordinate and maintain third-party website information and in-house consumer e-mail lists, ensuring lists are kept up to date. 
• Assist with the fulfillment of consumer contests, prizes and tracking of winner release forms. 
• Other duties as assigned.

Requirements:

• Bachelor’s degree in marketing/advertising or journalism with 3+ years’ highly relevant experience required; brewery experience is strongly preferred. 
• A passion for social media with a thorough understanding of new technologies, trends, and innovative ideas. 
• Possess superior writing, editing and organizational skills with the ability to manage multiple projects simultaneously and communicate effectively within the organization. 
• Required proficiency with Microsoft Office (Excel, Word, Outlook, PowerPoint), WordPress, HTML, e-mail marketing platforms, online forms and survey platforms, scan-to-win platforms, Adobe Creative Cloud apps. 
• Experience in photography and creating/editing images, producing, filming, and editing videos 
• Highly motivated, detail-oriented, and able to cultivate positive relationships with co-workers, vendors, wholesalers, retailers, end consumers.
• Must be a driven self-starter, flexible with shifting workloads and anticipating the needs of the team and customers. 
• Must maintain strict confidentiality regarding overall business, marketing and sales initiatives, and brewery projects. 
• Adhere to all Summit policies, processes, and standards in order to maintain a safe and welcoming work environment for all. 
• Knowledge of Summit Brewing Company history and a passion for the brewing industry strongly preferred.