Marketing and Editorial Content Writer

Chicago Botanic Garden

Overview:

We cultivate the power of plants to sustain and enrich life.

The Chicago Botanic Garden opened a little more than 40 years ago as a beautiful place to visit, and it has matured into one of the world’s great horticultural display gardens and living museums. In 2014, over one million people visited the Garden’s 27 gardens and four natural areas, uniquely situated on 385 acres on and around nine islands. The permanent plant collection contains about 2.6 million plants of 9,700 taxa.

The Chicago Botanic Garden has 50,000 members—one of the largest memberships of any U.S. botanic garden. The Garden is known for its innovative education and plant conservation science programs. The Garden is one of only 17 public gardens accredited by the American Association of Museums. The Lenhardt Library at the Garden contains 110,000 volumes—including one of the nation’s best collections of rare botanical books.

https://www.chicagobotanic.org


Position Details

Marketing and Editorial Content Writer
Job
Full-time
8/8/2019
Northern Illinois
Glencoe, IL

Overview:

To provide marketing, editorial, and communications content in support of the Chicago Botanic Garden.

Duties and Responsibilities:

In this role you will be responsible for the following:

  • Develop marketing-focused content that can be used across all channels and mediums, including print, digital, email, mobile, and social media, in support of the Chicago Botanic Garden. 
  • Help develop and execute highly conceptual solutions including print and digital campaigns that involve emails, digital advertising, headlines, landing pages, newsletters, and scripts.
  • Tell the stories of the Chicago Botanic Garden through social media content, blogs, ephemeral signs, and exhibition copy. 
  • Contribute ideas and content for quarterly member magazine. 
  • Research, write, revise, and proof various content while ensuring accuracy of copy and reflecting the Garden’s proper voice and tone. 
  • Be familiar with Chicago Manual of Style and use those rules, along with those in the Garden Style Guidelines, in all communications. 
  • Contribute to a team effort by collaborating on ideas and ways to reach the target audience.
  • Manage multiple assignments simultaneously, attend related meetings, and work efficiently and effectively within deadlines. 
  • Work with Director, Content and Editorial, to ensure copy tone and style are consistent.

Key Garden competencies/behaviors desired:

  • Communicates in a manner that gains the trust and support of others at all levels. 
  • Works effectively with others despite differences of opinion and style; builds alliances. 
  • Has a tolerance for opposing points of view. 
  • Strives for collaboration. Works cooperatively, as a positive contributor to the team. 
  • Demonstrates a positive attitude and shows kindness in all workplace interactions. 
  • Makes decisions appropriate for level of responsibility. 
  • Can effectively adapt to change; can shift gears comfortably; is flexible, and embraces change with a “can-do” attitude. 
  • Is self-aware; knows personal strengths and weaknesses; seeks feedback and is open to negative feedback as an opportunity for improvement. 
  • Is cool under pressure; can be counted on to hold things together during tough times; can handle stress; is not knocked off balance by the unexpected; is a settling influence during a crisis. 
  • Recognizes problems, constructively identifies and articulates solutions. 
  • Picks up garbage when it is seen regardless of position. 
  • Follows safety guidelines to ensure a safe working environment and consistently demonstrates safe work behaviors. 
  • Is welcoming of new hires.

Qualifications:

Our ideal candidate will have the following:

  • Bachelor’s degree in marketing, communications, journalism, or related field. 
  • At least five years of writing experience in marketing or communications; agency experience is a plus. 
  • Must be an excellent writer across marketing channels. 
  • Ability to write editorial copy for magazines, blog posts, and exhibitions strongly desired. 
  • Proficiency in Google Docs, Microsoft Office Word, and Excel. 
  • Experience in content advertising, search engine optimization, keywords, etc. 
  • Excellent communication skills, both written and oral, with attention to detail. 
  • Strong conceptual thinker with proven ability to translate a marketing strategy into compelling creative concepts. 
  • Ability to work on multiple projects simultaneously, effectively juggle different writing demands, and work on deadline. 
  • Able to respond positively to feedback. 
  • Team player who can work and communicate effectively with graphic and web designers, on interdepartmental teams, and with senior staff. 
  • Strong problem-solving skills and detail oriented.


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