Marketing & Graphic Design Specialist

UW Green Bay

The University of Wisconsin-Green Bay is a comprehensive public institution offering undergraduate, graduate, and doctoral programs to nearly 8,000 students, with campus locations in Green Bay, Marinette, Manitowoc, and Sheboygan. Established in 1965 on the border of Green Bay, the University and its campuses are centers of cultural enrichment, innovation, and learning. The Green Bay campus is home to one of the Midwest's most prolific performing arts centers, a nationally recognized 4,000-seat student recreation center, an award-winning nine-hole golf course, and a five-mile recreational trail and arboretum, which is free and open to the public. This four-campus University transforms lives and communities through student-focused teaching and research, innovative learning opportunities, powerful connections, and a problem-solving approach to education. UW-Green Bay's main campus is centrally located, close to both the Door County resort area and the dynamic economies of Northeast Wisconsin, the Fox Valley region, and the I-43 corridor. UW-Green Bay offers in-demand programs in science, engineering, and technology; business; health, education, and social welfare; and arts, humanities, and social sciences.

Position Details

Marketing & Graphic Design Specialist
Northeast Wisconsin
Green Bay, WI

The Marketing and Graphic Design Specialist is responsible for providing marketing and graphic design services for the Division of Student Affairs and Campus Climate. Responsibilities include supervising the Union Graphic Design, Marketing & Promotions student teams. This position provides guidance to the design efforts of the University Union, Student Life, and Residence Life graphic designers for quality, consistency, copy, and adherence to the style guide requirements of the University. This position serves as the design lead for major Student Affairs projects across all mediums including web, print, and social media.

Additionally, the Marketing and Graphic Design Specialist will assist Division personnel on marketing research to support effective connection and communication of information and promotional efforts that engage the campus community. This position reports to the Manager of Union Services with additional oversight from University Marketing and Communications.This position will work to create a safe and inclusive environment for all UW Green Bay students where all feel a sense of place and pride.

This position includes the following responsibilities:

  • Supervise the University Union Graphics & Marketing student teams including project management of tasks and assignments. 
  • Design various promotional materials across a variety of mediums that support the information and programmatic efforts of the Division of Student Affairs and Campus Climate. 
  • Stay current with trends in the graphic design and marketing industry and incorporate new technologies as appropriate. 
  • Manage the University Union and Dining websites. 
  • Edit, proofread, and fact check all projects and documents for the University Union. 
  • Serve as a resource and guide for student graphic designers within the Student Affairs and Campus Climate departments with their internal promotional design and marketing efforts including developing their graphic design skill and technique. 
  • Administrate Digital Signage screens across campus and serve as the main contact for development, maintenance, software upgrades, and usage guidelines. 
  • Monitor, review and enforce policies that guide the use of the Digital Signage system. 
  • Serve as the primary point of contact for posting content on the University Union digital screens. 
  • Act as a liaison between Information Technology Services and external departments using digital signage software, training on software, setting up screen, creating content, scheduling players, creating user accounts, etc. 
  • Develop ongoing dining & meal plan marketing email campaigns for campus distribution to Students, Faculty & Staff. 
  • Assist dining contractor with marketing of limited time offerings and dining specials. 
  • Develop & update the University meal plan and dining marketing information to educate students on the meal plan options, variety and program. 
  • Support the University Union programming through marketing & social media efforts to build awareness. 
  • Supervise the Union student Promotions team members who facilitate events within the University Union. 
  • Coordinate purchasing and reconciliation of event supplies & giveaways. 
  • Assist with planning, preparing and executing programming efforts for co-sponsored, monthly and seasonal program for the University Union. 
  • In conjunction with University Marketing and Communication department, ensure that the visual identity and functionality of all print, web, and social media is consistent and contains up-to-date information. 
  • Assist department personnel with updates to their respective websites and gather data on website activity to help guide future efforts to engage the campus community via the web. 
  • Manage event participation and assessment by collecting attendance data at events, sending out Qualtrix Surveys focused around event satisfaction, and gathering desired information to target marketing strategies. 
  • Serve as the University Union representative to the Healthy Choices task force. 
  • Participate in Division and campus-wide committee and working groups and support other duties as assigned by direct supervisor, University Union Director, and Vice-Chancellor for Student Affairs and Campus Climate. 
  • Serve on University Committees, Task Forces, and more as requested.


  • Bachelor's degree at time of application 
  • Proficiency and experience with Adobe In-Design, Illustrator, and Photoshop and other comparable print software 


  • Degree in Marketing, Graphic Design or related field 
  • Experience supervising students and/or professional staff 
  • Knowledge and understanding of the role of the college Union on-campus 
  • Professional work experience at a higher education institution 

The successful candidate will be expected to work inclusively and respectfully within a diverse campus community and practice civility in the workplace. The University welcomes applicants who are dedicated to the appreciation and promotion of inclusivity and equity as crucial components in the pursuit of organizational excellence.In addition, the successful candidate will have strong oral, written, interpersonal, and organizational skills, demonstrated integrity and strong leadership, and the willingness to work independently and as part of a collaborative team. The University invites applicants who are dedicated to enriching the quality of life for students and the community by embracing the educational value of diversity, promoting environmental sustainability, encouraging engaged citizenship, and serving as an intellectual, cultural, and economic resource.


Standard work hours are 7:45 am to 4:30 pm Monday through Friday. Position is a full-time (100%) Academic Staff appointment. Official transcripts of the highest degree achieved will be required of finalist(s). A criminal conviction investigation will be conducted on the finalist(s). In compliance with the Wisconsin Fair Employment Act, the University does not discriminate on the basis of arrest or conviction record. All final candidates must be asked, prior to hire, whether they have been found to have engaged in, are currently under investigation for, or left employment during an active investigation in which they were accused of sexual violence or sexual harassment. When obtaining employment reference checks, these same sexual violence or sexual harassment questions must also be asked. The University of Wisconsin-Green Bay does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term. If you have questions regarding this, please contact Human Resources. The University of Wisconsin-Green Bay is an Affirmative Action Equal Employment Opportunity employer committed to achieving a diverse workforce and to maintaining a community that welcomes and values a climate supporting equal opportunity and difference among its members. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender and/or gender identity or expression, marital or parental status, genetic information, national origin, ethnicity, citizenship status, veteran or military status (including disabled veteran, recently separated veteran, other protected veteran, or Armed Forces service medal veteran status), age, or disability. 


Please submit application materials by Tuesday, August 4, 2020. 



Salary range of $36,000 - $40,000.

This position is exempt from the overtime provisions of the Fair Labor Standards Act (FLSA).


The UW System provides an excellent benefits package, including participation in the Wisconsin State Retirement System.

Total Compensation Estimator:

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