Marketing Assistant

Columbus McKinnon

We are Columbus McKinnon Corporation.

We design and make material handling products and solutions but the most important part of our business is our people. We have been a hard working company for over 140 years – proud of our heritage, where we come from, and where we’re going. As Columbus McKinnon grows, so does our need for driven and inspired employees. We are dedicated to finding team members who have a fascination for innovation and industrial technology. We offer challenging, career-building opportunities, and a great work environment where you can truly make a contribution. We are publicly traded and expanding globally – to new markets, geographies, and distribution channels. Join our winning team! Columbus McKinnon's key products include hoists, cranes, actuators, chain and forged attachments. We offer a wide variety of commercial and industrial applications that require the safety and quality provided by our superior product design and engineering expertise. The Company's portfolio of well-known brand names include CM, Coffing, Duff-Norton, Magnetek, Pfaff, Shaw-Box, Stahl Cranesystems, and Yale. Our world headquarters is located in the Buffalo-Niagara region in Getzville, New York, and we have many amazing locations around the world.

Position Details

Marketing Assistant
Northeast Wisconsin
Menomonee Falls, WI

The Marketing Communications Assistant coordinates and prepares product, marketing and sales support materials; coordinates tradeshows and events, manages the Company’s promotional item and literature programs, executes email and direct mail programs, assists with website posting, product information management activities, and completes special projects, in accordance with company policies and procedures.

  • Manage product manual production and foreign language translation process and monitor associated budget, administering production with outside vendor, proofing and improving grammar, information flow, organization, and final product to the satisfaction of product management team, and maintain up-to-date file storage.
  • Manage Company’s product literature including online repository system management, responding to requests for materials, ordering and distributing literature, and tracking and reordering inventory.
  • Manage the Company’s promotional item program, reviewing and recommending items, negotiating with vendors, distributing to sales representatives and customers as requested, and managing inventory.
  • Coordinate tradeshows including paperwork, booth procurement, products, display design, booth duty schedules, hotel/travel arrangements and shipping.
  • Coordinate event marketing activities as assigned including sales meetings, customer and training events, and speakerships.
  • Manage the Company’s tradeshow and product display inventory. Create presentations in PowerPoint as requested.
  • Coordinate and execute electronic and direct mailing programs, ensuring the most cost effective and timely programs at the highest quality levels.
  • Assist with U.S. and international media planning, negotiating, buying and placement.
  • Assist with photography and video shoots as requested.
  • Assist in reviewing website and other sources for marketing information and updating and tracking changes as required
  • Manage production and project schedules for assigned projects, ensuring all deadlines are met to the satisfaction of the internal clients.
  • Proofread materials for grammar, spelling, and consistency ensuring all marked-up corrections are made.
  • Establish, develop, maintain and update the library of trade journals and magazines, competitive advertising and product literature, Crane Solutions Group materials, and product labels. 
  • Maintain company memberships and directory listings 
  • Respond to customer requests for information, received via email, online submissions and phone.
  • May occasionally be required to print and bind presentations as requested.
  • Type and design general correspondences, memos, charts, tables, graphs, business plans, etc.
  • Proofread copy for spelling, grammar, and layout, making appropriate changes. Responsible for accuracy and clarity of final copy.
  • Compile monthly timesheet data from all Marketing department employees and prepare a monthly report for finance.
  • Open and expedite purchase orders and materials requisitions. Maintain invoicing, insertion orders, and other files for the department.
  • Maintain technical competency and remain current in technology and changes in the industry.
  • Complete special projects as assigned. Complete and maintain all required paperwork, records, documents, etc. Follow and comply with all safety and work rules and regulations. Maintain departmental housekeeping standards.



  • Quality Policy
  • Quality Metrics
  • Quality Procedures in accordance to F-ISODEPTTR

Understanding the individuals responsibility in their contributions to these metrics.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Requires an Associates degree in business, marketing, communications, journalism or a job related major and one to three years of related experience; or a combination of education and experience, preferably in a business-to-business (B2B) environment.


Excellent written and verbal communication skills essential. Exceptional proofreading skills required. Strong ability work in teams and influence others at all levels to move projects forward is essential. Client services orientation required. Ability to read, analyze, and interpret general business periodicals, professional journals, and technical procedures. Ability to prepare reports, business correspondence, brochures, product literature and manuals, training manuals, and promotional advertisements. Ability to effectively present information and respond to questions from groups of managers, customers, vendors and other employees of the organization.


Requires strong knowledge of MS Office Suite and ability to learn to operate website content management system (CMS), Sharepoint, and ERP software. Knowledge of Photoshop and graphic design software such as InDesign, and Illustrator considered a plus.


Ability to calculate figures and amounts such as proportions, percentages, and volume. Ability to apply concepts of basic algebra. Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs. Strong ability to manage and prioritize multiple projects simultaneously and work well under deadlines and time constraints. High degree of organization and attention to detail required. Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to creatively solve complex problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form. Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus.


Requires the ability to operate a variety of standard business machines, such as a computer and the job related software, a keyboard, calculator, telephone, FAX, photocopier, postage machine, binding machine, etc. Knowledge of desktop publishing software considered a plus.

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