Marketing Associate Director

University of Wisconsin - Milwaukee

The Marketing Department at the School of Continuing Education (SCE) supports both school marketing initiatives and the school’s individual educational departments which offer 1,000 programs annually to over 13,000 participants of all ages, through short courses, workshops, events, seminars, and certificate programs. The SCE marketing department is a dynamic, fast-paced environment, responsible for a wide range of marketing for both traditional and new channels. The director serves on the SCE leadership team and supports a range of school marketing and operational projects.

Position Details

Marketing Associate Director
Southeast Wisconsin
Milwaukee, WI

The Marketing Associate Director will oversee all aspects of school-wide marketing plans and campaigns and works in conjunction with account executives and educational program managers to produce targeted marketing strategies and tactics for various audiences. The Marketing Associate Director will manage the operations of the marketing department and its professional staff. Under the general supervision of the Provost’s Deputy for Continuing Education, the Marketing Associate Director is expected to be proactive, outgoing, organized, collaborative and detail-oriented, while also possessing excellent communications skills.

This is a full-time position with hiring range $65,000 to 85,000 based on qualifications and experience. This position has excellent fringe benefits including four weeks annual vacation.


Marketing Department Management

  • Manage and prioritize all department operations & workflow. 
  • In collaboration with program directors/managers, oversee development of individual area marketing plans and coordinate those plans applying SCE and UWM marketing guidelines and policies. 
  • Responsible for all aspects of department human resources management. 
  • Develop and manage department budget to ensure compliance with overall SCE budget goals. 
  • Ensure clear communications within the marketing department staff and with programming staff. 
  • Create and update annual SCE marketing plan, and specific marketing department plans in conjunction with account executives. 

SCE Marketing

  • Develop and implement annual marketing plan for the SCE. A major focus is the direction of the SCE website, digital marketing, marketing research, digital analytics, channel plans, lead generation, and data management. 
  • Ensure all members of the department interface effectively with both internal and external customers. 

General Administrative

  • Active member of SCE leadership team 
  • Attend monthly UWM marketing meetings 
  • Work with SCE support department to ensure smooth operations 
  • Ensure compliance with all SCE, university, and system policies 

Professional Development and Service

  • Appropriate professional development activities annually 
  • Service activities related to the university, community, and profession

Minimum Qualifications:

  • Bachelor’s degree in Marketing or related field 
  • 7 years of experience in progressive marketing positions 
  • Experience in developing marketing strategies and tactics 
  • Experience developing digital marketing and analytics 
  • 5 years of experience managing a professional staff 

Preferred Qualifications:

  • Master’s degree in related field 
  • Knowledge of direct marketing principles and production of appropriate collateral 
  • Excellent interpersonal communication skills. 
  • Experience managing multiple projects in deadline driven environment 
  • Demonstrated experience or knowledge identifying trends in continuing education and/or initiating new programming activities for adults

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