Marketing Associate/Product and Channel Marketing

ANIMART is looking for a motivated, energetic Marketing Associate.

Responsibilities:

• Develop and execute marketing plans for assigned product categories and channel products to achieve marketing objectives, drive demand, and grow sales.
• Manage the product life cycle, adoption of products through channels, product promotion and producer/distributor marketing plans. This includes: Researching product categories, channel products, and customer needs; Defining the product vision; Developing feature/benefit statements; Working closely with outside vendors, sales, veterinarians, marketing, and support teams to ensure revenue and customer satisfaction goals are met; Monitoring and measuring plan progress
• Define the product strategy and roadmap
• Work with external third parties to assess partnerships and licensing opportunities
• Be an expert with respect to the competition
• Act as a leader within the company
• Assist with public relations activities: writing press releases (print and online articles), engaging the public in social media marketing, attending industry trade shows, and coordinating sponsorships
• Create campaign sales promotional materials: flyers, direct mail pieces, brochures, advertisements (online and print), newsletters, catalog and support materials
• Assist in improving website communications and sales by continuous updates of website content; e-mail marketing campaigns, and promotional tactics
• Assist in coordinating customer meetings and internal marketing meetings
• Contribute to building a quality work environment at ANIMART by taking initiative, respecting others, and being a team player. Follow the policies and procedures in the ANIMART handbook. Use good communication by listening and sharing information to enable others to do their jobs more effectively.

Requirements:

• Requires a 4-year degree in agri-marketing or other related field with 3+ years of experience in the animal health and agriculture industry.
• Experience with Channel Marketing - demonstrated success defining and launching excellent products - (provide examples)
• Working knowledge, understanding and interest in livestock production-based agriculture
• Exceptional written and oral communication skills
• Proficient computer skills in areas of word processing, data management, graphic design, website, and print preparation including proficient in Adobe InDesign, Photoshop and Illustrator programs
• Excellent teamwork skills with the ability to influence cross-functional teams without formal authority
• Ability to prioritize and manage multiple projects
• Must have strong forecasting and analytical skills.
• Positive attitude and approach, self-motivation, attention to detail, and professionalism
• Multilingual (Spanish) a plus

Hours of Work:

• M-F, 8 - 5; occasional weekend, weeknights as needed.

ANIMART offers a competitive salary with a complete benefit package.