Marketing Associate

Bear Country, Inc.

At Bear Country, Inc., our goal is to go above and beyond expectations of our guests and teammates. We want to inspire and encourage each other in work ethic and imagination. We give 100% effort and we love what we do and want all of our teammates and staff to feel and experience that. When a guest chooses our resort, they are choosing much more than a campsite. They are choosing, activities and they are choosing memories. By choosing us, they are choosing an experience. We’re looking for someone who is ready to be a part of their experience. The unique commitment to a position with us is that every day can bring something new and we enjoy finding ways to help each employee find a way to make their talents shine. If you are someone who is dedicated to enjoy every day to the fullest and to help those around you to do so, we encourage you to explore careers with us.

Position Details

Marketing Associate
Southeast Wisconsin
Caledonia, WI

Looking for a creative self starter to join our team and support our marketing efforts to grow the business. Significant advancement opportunities as well as opportunities to grow your own marketing team.

Creating cohesive campaigns: Understanding our brand and company goals and helping to create successful marketing campaigns that are consistent across our marketing mediums including website, social media, tv, print ads, press releases, billboards, email, etc. We would like you to be a liason between us and a PR firm. Working to utilize your skills to market us while utilizing them for more extensive/specialized work. We would like you then to make recommendations on what you feel benefits us most.

In house projects/marketing: Working with media outlets: Such as TV, Radio, Billboard, PR Firm, etc. Assisting with the organization and coordination of in house events such a grand opening, bridal show and other special events.

Social Media Initiatives: Managing social media accounts to have cohesive look and campaigns across all mediums: Communicating and collaborating with our existing team to do the following tasks or help create the vision and campaigns in the following areas and ensure execution and follow up.

  • Facebook: Posting special offers, posting unique and special content and driving customers to engage in them. Doing Live videos of key components or items. 
  • Pinterest: Have a presence. (Posting unique content, recipes from campers or ones we have and stamp them from Jellystone)
  • Snapchat: researching filters and our use for them. Finding a way to make a presence
  • Twitter: Posting content popular to younger users (not necessarily the purchasers, but their children, etc).
  • Instagram: Photos from within the park posted. This might be an ideal opportunity for a high level recreation staff person or intern to be guided to do this.
  • Website: Gain knowledge in our website and do quarterly evaluations of what we can change (perhaps seasonally updating visuals, etc to reflect what we are booking) as well as looking at the ADA compliance component of our website.

Helping to build our brand: Forming community partnerships with like-minded businesses. This could be for marketing purposes, business trades, employee trading opportunities, etc.

Inhouse projects/marketing: While not a top priority you could have some involvement in putting together or directing some inhouse marketing, such as training materials like videos and paperwork to have a cohesive look.

Physical Requirements:  Must be able to communicate with our customers, business partners and media outlets using verbal and physical communication including but not limited to public speaking, listening and typing.

Technical skills/growth opportunities: We would like you to gain experience with indesign, photoshop & I-movie and our website management system to help propel our marketing initiatives. Strong knowledge is not needed but willingness to learn the programs is expected.

Work Schedule: Work schedule would include flexibility for both weekday and weekend work. In the summer, weekends would be required when larger events are happening to capture video and photos or do live videos. This would be typical during our busy season which typically lasts May through Mid-October. Off season work would include more weekdays other than during our Christmas light show (December). We also would like you to be available for important shows or events we feel would be important for us from a marketing perspective which may include occasional weekends.

Educational:  A bachelor's/associate degree in marketing or related field.

Experience:  1-3 years experience in a marketing or related position.  

Competitive Benefits Package including: 401(k), paid time off, health insurance and other perks relating to working for a hospitality business. 

Compensation:  Depends on experience and bonus eligible based on performance and preestablished EBITDA targets.  

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