In the Magellan Promotions Marketing Associate position, you will be responsible for helping build the overall brand of the company. You will humanize the brand and create content that will build affinity for the business. In this role, you are involved in the idea creation, content strategy and production for the below tactics.
Mass Communication - The purpose of our mass monthly email communication is to demonstrate our expertise, humanize the business and provide ideas that will be helpful to the audience. This position is responsible for creating and producing this monthly e-newsletter with direction from management.
Website Content - Set up a schedule to review, optimize and add to website content for both the Magellan Promotions and Magellan Sticker sites to enhance the experience of the users and build our brand for our audiences and potential future staff. Actual updates to the HTML code on the website will be handled by another Magellan Promotions team member.
Content Marketing - This position is responsible for creating any written Magellan Promotions and Magellan Stickers content that appeals to a wide audience. For example, our annual Top 10 New Product blog and promotion would be created by this role. In addition, blog pieces on Magellan Promotions specific initiatives would be handled by this role.
Events - Magellan Promotions hosts our own event each year. This position will create content for digital marketing campaigns pre- and post-event.
Webinars - This role will create supporting content and promote any pertinent Magellan Promotions webinars.
Research - When Magellan Promotions completes a proprietary research project, this position may be involved in creating a white paper, plus digital and physical marketing materials.
Social Media - This role will create and post general Magellan Promotions content to appropriate social channels that follow our strategy.
There will be other projects and initiatives that this role will be involved in as needed.
Metrics
The effectiveness of this role will be measured in the performance of the selected initiatives and campaigns that this role is responsible for. To drive effectiveness, you will establish a closed-loop analytics process to understand what is resonating with the audiences and how the marketing activities are gaining and growing customers.
Team Interaction
This position will interact with a number of team members on a regular basis. This position reports to Michael Wolaver, Captain of Magellan Promotions, who oversees and directs the marketing. This position may be involved in marketing related projects with the segment marketing managers. In addition, this role will work hand-in-hand with the marketing graphic artist/website manager. Beyond the marketing team, this role will coordinate and share ideas with the account team.