Marketing Associate

The Toro Company

Who Are We?

The Toro Company is a homegrown, Minnesota-based company that has been in business since 1914. We pride ourselves on providing world class equipment to help maintain the environment that we love, while putting an emphasis on giving back to the communities that surround us. From residential lawns and gardens, to venues such as St. Andrews Links and Target Field, we are a company with a global footprint and a passion for helping people beautify whatever landscape they may be in. With 100 years of operation under our belt and an average employee tenure of 15 years, come find out what makes The Toro Company the best place in the Twin Cities to build a career.

Position Details

Marketing Associate
Twin Cities Metro
Bloomington, MN

The Marketing Associate will support Toro’s Heavy Duties, Midsize, and Turf Renovation product platforms for the North American market focused on the Landscape Contractor Equipment (LCE) customer group. The leader will help define the product roadmap, built from strategic market intelligence, to achieve and exceed divisional growth, market share, and profitability goals through thought leadership and exercising P&L ownership for their product lines.

The candidate will have an incredible passion to understand the LCE customer and excel in product management to deliver differentiated value propositions focused on improving customers lives and businesses. This candidate must be highly collaborative, working to gain alignment and buy-in across multiple stakeholders including, but not limited to, Landscape Contractors, Dealer Partners, Distributor Partners, Regional Sales Managers, and TTC internal leadership.


  • Identify and execute new product launches and business development opportunities in the commercial markets for LCE products using Toro’s 6-stage gate review process. 
  • Initiate in-field market and/or customer research activities to measure Toro market share, customer requirements and market needs, and test new product and service concepts. 
  • Support retail sales promotional strategy through price models, regional analysis, and competitive marketplace intelligence. 
  • Collaborate with aftermarket parts personnel to develop holistic parts and accessories growth plans. 
  • Partner with customer care team to create product and sales training courses for new and current products. 
  • Spearhead strategic professional brand development via customer profile focus. 
  • Establish and maintain relationships with territory sales field personnel. 
  • Support annual business category plan process to achieving financial, sales, share, inventory, warranty, and other agreed upon measurement targets. 
  • Effectively present recommended objectives, strategies, action plans, and business policies to the division leadership team. 
  • Work with downstream marketing lead (ABM – Associate Brand Manager) to track market reaction, acceptance, and effectiveness of marketing programs and policies. 
  • Work with downstream marketing leads (ABM) to prepare marketing collateral as it relates to promotions, advertising, public relations, and trade shows. 
  • Other tasks and assignments as requested.

Job Dimensions:

  • Lead P&L for assigned product categories in support of overall LCE P&L led by Senior Marketing Manager 
  • Lead cross-functional teams for product launch and management efforts. 
  • Domestic and Canadian focus to include collaboration with international marketing team. 
  • Broad retailer interaction to include outdoor power equipment dealers, distributors, and alternative channel opportunities. 
  • Partnership with other professional product categories for successful product launches and sales channel execution including seasonal promotional programs, fleet/bid program structures, and other business decisions that directly impact the P&L.


  • Work closely across divisions with product managers as well as a highly cross-functional marketing team to deliver project outcomes & business objectives. 
  • Collaborate with engineering, sourcing, finance, plant operations, and marketing to deliver optimal outcomes and deliverables.


  • Bachelor’s degree in marketing or engineering related field, 2+ years of product related-experience or a strong background in the OPE industry proving in-depth knowledge of customers and products. 
  • Experience with interaction between customer feedback and product management. 
  • Demonstrated experience in building business cases for new products, process improvements, or any other business related improvement. 
  • Experience working with multi-channel distribution including customer direct and either distributor, rep, or direct sales. 
  • Strong analytical skills with superior interpersonal, communication and leadership skills. 
  • Proven team player, fully supportive of division, and company objectives and culture. 
  • Travel required ~25%, for customer research and industry/customer events.

What Can We Give You?

At The Toro Company, we are always working to make sure our employees know just how valued they are. In addition to a competitive salary, an affordable and top tiermedical/dental/visionplan, 401k, and many other great benefits. The Toro company offers employees at our Bloomington, MN HQ location a variety of perks, including:

  • Dress for your day – We know you're more productive when you're comfortable, which is why TTC employees are encouraged to take advantage of our casual, corporate environment.
  • Location – Conveniently located near both St. Paul and Minneapolis, we are centrally located for most commuters! 
  • Food – Take advantage of our onsite café, which serves both breakfast and lunch. With a Caribou Coffee attached, you can grab a snack and a coffee at any time during your day. 
  • Wellness – The Toro Company’s HQ offers complimentary use of our onsite fitness facility to employees. In addition to physical wellbeing, TTC offers a variety of mental health and financial health resources to allemployees. 
  • Volunteerism – The Toro Company is proud to provide employees 20 hours of paid time to volunteer in the community. 
  • Flexible Work Arrangements – This team is currently implementing a hybrid work schedule. The opportunity to collaborate in the office and work from home as needed, has promoted team-building and flexibility.
  • Competitive Salary – The pay range takes into account skills, experience, education, and location. It is not common to be hired at or near the top of the range; compensation decisions are dependent on the facts and circumstances of each case. Cash compensation is one piece of our competitive total rewards package. If you need to, you can access your pay early with the One@Work app.

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