Marketing Automation and SEO Specialist

MBX Systems

MBX Systems, based in Libertyville, IL, is a leading designer and manufacturer of custom server appliances and cloud-ready solutions for software developers and technology service providers. Some of the most successful technology companies in the world entrust MBX to handle their end-to-end hardware programs.

Founded in 1995, MBX has achieved 21 consecutive years of growth, 98% defect-free quality, and a 95% customer retention rate. In 2012 MBX relocated to Libertyville and quadrupled its physical space, expanding its manufacturing capacity 8-fold for the scalability to support future growth.

MBX leads the industry in operational excellence, impeccable quality, and providing a world-class customer experience:

  • 2016 Manufacturing Leadership Award for Engineering & Production Technology 
  • 2016 Best Workplaces in Manufacturing & Production 
  • 2015 Manufacturing Leadership Award for Operational Excellence 
  • 2015 Great Place to Work 
  • 2015 Chicago Tribune Top Workplaces 
  • 2014 Chicago Tribune Top Workplaces 
  • 2014 STEP Award – Women in Manufacturing, Jill Bellak 
  • 2013 Stevie Award Gold – Woman of the Year/Industry, Jill Bellak 
  • 2013 Stevie Award Silver – Female Executive of the Year/Business Products, Jill Bellak 
  • 2013 Daily Herald Business Ledger CFO of the Year, Len Petty 
  • 2012 Quality Plant of the Year – awarded by Quality magazine 
  • 2012 Stevie Award – Customer Service 
  • 2012 Manufacturing Leadership ML100 Award for Operational Excellence 
  • 2012 Daily Herald Business Ledger Entrepreneurial Excellence Award 
  • 2011 Stevie Award Winner – Executive of the Year/Computer Hardware, Tom Crowley

http://www.mbx.com

Position Details

Marketing Automation and SEO Specialist
Job
Full-time
Office/WFH
100% remote
6/15/2016
Northern Illinois
Libertyville, IL

Looking to bring your marketing automation and SEO skills to a rapidly growing company? MBX Systems is hiring a Marketing Automation and SEO Specialist to join our expanding marketing team. The marketing automation and SEO specialist will be responsible for building and maintaining our SEO optimization as well as our Marketing CRM tactics. This person will define, execute and manage all aspects of our SEO and marketing automation platform. This includes demand generation and campaign execution, email marketing, optimizing segmentation, as well as associated workflows.

Primary Responsibilities:

  • Execute email marketing campaigns and strategy spanning multiple customer types, and buying stages through a marketing automation platform 
  • Track campaign metrics 
  • Develop best practice marketing automation program recommendations 
  • Accelerate lead growth via high performing outbound email acquisition campaigns 
  • Assist in the technical conceptualization of lead generation, lead nurturing, and lead scoring program strategy 
  • Provide day-to-day system maintenance and configuration of the system 
  • “Pursuit of industry knowledge” - best practices and trends as it pertains to marketing automation and campaign management 
  • Email marketing best practices and compliance (CAN-SPAM Act, EU Opt-In Directive, CASL) 
  • Improve customer retention and upsell rates with customer lifecycle emails 
  • Increase revenue and marketing qualified lead growth via targeted, personalized email nurturing of inbound leads 
  • Manage and execute search marketing strategy, including search engine optimization 
  • Stay informed on evolving search landscape channels, tools and trends, and provide insight both internally and externally 
  • Balance paid and organic search initiatives to maximize overall performance 
  • Actively monitor SEO status to understand when and where to engage to boost organic search rankings 
  • Provide insights into SEO impact of on-line performance, offline performance, and interaction with and support of paid marketing 
  • Manage SEO fundamentals including URL structure, site map, tagging, alt text, etc. 
  • Search Engine Optimization management and reporting

Qualifications:

  • 2+ years SEO and automation experience 
  • Product Master of marketing automation solutions such as Pardot, Marketo, or Eloqua. 
  • Working knowledge of email automation tools and best practices 
  • Knowledge ofSEO, SEM, keyword research, Google Analytics, web analytics, online traffic, websites, social media marketing, and online advertising such as Google Adwords and LinkedIn Sponsored Updates 
  • Direct SEO experience with major search engines, understanding of search engine ranking algorithms and crawlers

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