Marketing Automation Specialist

Lands' End

At Lands’ End, we are on a mission to create a more comfortable world. We care about our employees, our community, and our planet. People are the heart of our company, and our doors are open to everyone. We are committed to creating a welcoming, safe, and inclusive environment for all. Our strength in work and life comes from the combination of our experiences, backgrounds, and talents. It's what we do as people that makes Lands’ End a great place to work.

https://www.landsend.com/

Position Details

Marketing Automation Specialist
Job
Full-time
8/6/2024
Southwest Wisconsin
Dodgeville (Hybrid), WI

Lands‘ End Outfitters is seeking a detailed-oriented and experienced Marketing Automation Specialist to join our dynamic marketing team. As a key member, you will be responsible for managing and optimizing our marketing automation platform to drive lead generation and customer engagement strategies effectively for a B2B organization.

This is a hybrid role and will work on-site in Dodgeville, WI for 3 weeks each month (schedule - Monday - Thursday onsite, Friday remote).

  • Design, execute, and optimize complex marketing automation workflows usings Salesforce Marketing Cloud Account Engagement. 
  • Develop and execute sophisticated email marketing campaigns including dynamic content, segmentation, A/B testing and performance analysis. 
  • Create and maintain automated lead nurturing workflows. 
  • Collaborate closely with marketing, sales, and IT teams to ensure seamless integration and functionality of marketing automation with CRM and other systems. 
  • Create and manage audience segments, ensuring accurate targeting, data hygiene and personalized communications. 
  • Monitor and analyze campaign performance metrics to understand effectiveness, identify areas for improvement, and provide recommendations for optimization. 
  • Create enhanced landing pages using MCAE landing page builder using HTML, CSS, JavaScript and AMP script to improve user experience.

Skills:

  • Proven experience of 2+ years working with Salesforce Account Engagement ideally in a B2B environment. 
  • Strong understanding of CRM systems (Salesforce) and their integration with marketing automation platforms. 
  • Proficiency in developing and executing email marketing campaigns and workflows. 
  • Analytical mindset with the ability to interpret data, generate insights, and make data- driven decisions. 
  • Bonus: Experience working with Middleware (e.g., MuleSoft) 
  • Ability to travel 10 days per year.

Education & Experience Requirements:

  • Bachelor’s degree in marketing or equivalent experience. 
  • 3+ years of relevant work experience

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