Marketing Automation Specialist

Nelson Schmidt Inc.


We Deliver Customers.®

Nelson Schmidt Inc. is an independent full-service marketing agency with offices in downtown Milwaukee and Madison, Wisconsin. As one of the Top 200 Marketing Agencies of 2020 according to Chief Marketer, Nelson Schmidt serves U.S. and international clients within select considered purchase industries. Nelson Schmidt is a member of MAGNET, the Marketing & Advertising Global Network, ANA and PRSA. For more information visit

Position Details

Marketing Automation Specialist
Southeast Wisconsin
Milwaukee, WI

Nelson Schmidt is seeking a Marketing Automation Specialist to develop, deploy and manage marketing automation solutions for client and agency growth.

Would we be a good fit for you? A few tenets that we hold dear:

  • Intellectually Curious. We want you to explore the best practices to tackle the changing landscape of customer acquisition, lead nurturing and one-to-one communications. Help lead decisions using innovation, data and all available resources.
  • Collaborative. We have a lot of smart people here with a variety of backgrounds and capabilities. Your role and the success of a new customer acquisition capability will depend on the resources and teams around you. Be willing to listen, learn and mobilize a team of professionals to reach our shared objectives.
  • Entrepreneurial. We believe in building businesses. Your approach should be consistent with this philosophy as we build a new service capability that has the potential to directly and measurably impact our growth and the growth of our clients’ business.
  • Outcome Driven – Our tagline is “We Deliver Customers”. There is no better place in our business than with this role to quantify that claim and measure the impact marketing investments have on the financial success of our agency and clients’ business.

In this role you must:

Have deep technical experience with HubSpot (Marketing Hub and Sales Hub) particularly in translating strategies into effective marketing automation workflows. Additional experience with Marketo is a bonus.

Manage end-to-end email campaign production and execution, including efficient campaign set up, list segmentation, deployment, and reporting.

  • List work in mail chimp, etc.
  • Basic HTML programming: R balls superscript; add coding. Make basic updates to creative.

Implement direct marketing and CRM best practices, including email best practices, with knowledge of privacy laws.

Participate in personalized content marketing strategies.

Manage targeting strategies to improve engagement, manage list segmentation and maintain a calendar to track member communications and ensure a balance between deliverability and promotions.

Continuously analyze results of campaigns and make recommendations for workflow improvement.

Care deeply about the customer experience and customer journey for leading brands.

Be comfortable in an analytics-driven environment. Love data and tracking performance.

Be experienced with building customer relationships through marketing automation.

Find ambiguity an opportunity and have the drive to be self-directed.

Love communicating and communicate well across verbal and written media, including client and internal presentations.

In this role you would:

  • Support the growth of a contemporary direct marketing service capability for our agency and clients.
  • Participate in the set-up, customization, deployment, and management of HubSpot marketing automation platforms for client and agency initiatives.
  • Have accountability for the results of client and agency campaigns utilizing marketing automation solutions.
  • Help to accurately scope (resource/time/budget) and execute all marketing automation programs and deliverables working closely with multiple agency teams.

You will be considered if you have:

  • Experience in creating, managing, and analyzing results of marketing automation campaigns.
  • Previous hands-on technical experience with marketing automation platforms such as HubSpot (required; experience in both Marketing and Sales Hubs), Marketo, Eloqua, ActOn and others and CRM platforms such as Salesforce, Dynamics, Pipeline and others.
  • Have experience in business-to-business and consumer marketing environments.
  • Experience with A/B testing to optimize content, offers and audience segmentation.
  • A record of outstanding work quality, productivity, problem solving and time management.

Excellent salary and benefits including health, dental, life, and disability insurance, 401K plans, and paid vacation including Christmas to New Year’s off.

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