Marketing Brand Manager

POSITION SUMMARY:

Primary responsibilities include project management and working with the Marketing Department and cross functional teams to lead campaigns and identify trends and opportunities. This position allows for contribution to a variety of marketing and operational initiatives. Qualified candidates should be self-starters, able to work both independently and in teams and willing to take on new projects. They must possess excellent organizational skills, creative problem-solving skills, and be an excellent time-manager. This individual should be flexible and willing to adapt to an ever-changing, fast-paced environment.

PRIMARY ACCOUNTABILITIES:

• Primary liaison to VP Brand Marketing to ensure timely execution of marketing initiatives, strategy, and programs.
• Develops campaigns to increase traffic, sales and profits for multiple brands.
• Supports marketing efforts with the goal of understanding segment influencers including customer demographics, competitive analysis, and market data.
• Influences creative direction for various materials.
• Responsible for in store materials.
• Partners with external vendors and agencies as needed.
• Manage various projects that support marketing efforts for corporate and franchise brands.
• Partners with menu team on menu development and evolution.
• All duties as assigned

KNOWLEDGE, SKILLS, & ABILITIES:

Education/Certifications:

• Bachelor's Degree, preferably in Marketing or Communications

Experience:

• Minimum 3 years of related experience working on cross-functional teams

Skills/Competencies:

• Strong project management skills
• Ability to work on multiple projects simultaneously
• Analytical aptitude for reporting and program analysis
• Excellent oral and written communication skills
• Demonstrated ability to learn & high attention to detail