Marketing Brand Manager

Pregis

Why Join Pregis?

Pregis is in the packaging business to protect what matters. We are committed to providing our customers and employees sustainable growth through purpose-driven innovation and customer-centric packaging solutions. If you are looking for a company that is thriving across various high growth industries and is innovative, customer focused, high integrity, believes in strong teamwork and collaboration, Pregis is the company for you. Check out the Pregis Purpose to learn how sustainability and social responsibility is at the very core of our company DNA.

https://www.pregis.com/


Position Details

Marketing Brand Manager
Job
Full-time
4/11/2022
Chicago Illinois
Chicago, IL

Position Summary:

The Brand Marketing Manager is responsible for developing demand for Pregis product solutions within existing and prospective customers. The Brand Marketing Manager is responsible for developing marketing plans and executing projects and initiatives that support Pregis’ overall business strategy. The Brand Marketing Manager will take the lead on all assigned product-related business strategies and marketing initiatives.

Reports into Marketing. No direct reports.

Will work closely with Pregis product development team, sustainability, product/category managers  & sales managers.

Responsibilities:

  • Develop and implement a comprehensive and well-aligned marketing plan for each of the assigned product categories with measurable goals and deliverables 
  • Act as the guardian of the category brand(s) to ensure compliance with the brand promise and product positioning while achieving overall business goals. Includes maintaining compliance with regulatory requirements and sustainability claims; labeling and packaging consistency; trademark management 
  • Manage the creation of multimedia marketing collateral, campaign content and sales support tools. This includes but is not limited to web and brochure copywriting, presentation development, video storyboards/scripts and providing creative direction for asset design.
  • Work closely with internal and external partners to develop deliverables according to launch timelines 
  • Coordinate asset management of all marketing and sales tools across platforms (web, print, app, DAM) 
  • Perform research on market, customer, and competitors. Support product development and sales managers in identifying trends, new development opportunities and growth strategies Work with vertical specialists, channel, and sales managers to develop programs to generate incremental sales and/or profitability. Measure and report on campaign results
  • Support Product/Category Managers and trainers by creating  and maintaining training materials, coordinating training events and communicating with participants 
  • Identify success story and casestudy subjects for internal ande xternalpromotion. Copywrite success stories and case studies as needed
  • Train and work closely with the sales organization as the key knowledge interface between the voice of the customer and the company.
  • Take an active role in driving adoption of the brand messaging and ensuring consistency with the Pregis brand voice 
  • Engage with customers to develop product-related growth strategies and initiatives 
  • Partner with key stakeholders on the development of high value proposals and pitch materials
  • Support and coordinate participation at customer and industry events for assigned categories/segments including merchandising, coordination of product displays and demos as well as pre & post show lead generation 
  • Maintain knowledge of marketing trends, developments, and best practices including search engine marketing, advertising, public relations, tradeshows, lead generation and other campaigns to generate demand & sales leads

Requirements:

  • University degree or college diploma in business
  • Minimum of 5+years’ experience in a marketing position
  • Exceptional knowledge of marketing strategies, concepts, and practices. 
  • B2B marketing experience desired 
  • Strong project management & performance measurement skills

Diversity and Inclusion:

We believe in diversity of thought and bringing together other traits and characteristics that make an individual bring a unique experience to Pregis. We strive to foster an inclusive environment where behaviors and social norms ensure people are welcome.



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