Marketing Brand Specialist



KWS is one of the world’s leading plant breeding companies. With the tradition of family ownership, KWS has operated independently for more than 165 years. It focuses on plant breeding and the production and sale of seed for corn, sugar beet, cereals, potato, rapeseed, sunflowers and vegetables. KWS uses leading-edge plant breeding methods. Around 6.000 employees represent KWS in more than 70 countries.

Position Details

Marketing Brand Specialist
Twin Cities Metro
Bloomington, MN

Plan your next career step with KWS Seeds, LLC.

We are seeking to recruit at the earliest opportunity a Marketing Brand Specialist on a permanent, full-time basis in Bloomington, MN, USA.

Summary / Purpose:

The purpose of the Marketing Brand Specialist is to execute the corporate marketing plans by developing programs and promotions, and integrated content for their specific brand. Ensures that unified, consistent, and positive messages define and promote the brand, follow brand standards, and the corporate identity and mission. The position supports the Marketing Director, and specific sales initiatives.

Essential Job Functions:

  • Collaborates with Director of Marketing to create and manage the development of marketing plans. Ensure communications meet brand standards and reinforce brand positions. 
  • Project manage the development of marketing materials including literature, advertising, product guides, variety brochure and marketing communications that add value, support the customer journey, and strengthen customer relationships. 
  • Work with external agencies and contractors to deliver materials on time and on budget. 
  • Manage the development of branded regional content with regional sales teams. 
  • Collaborate with Marketing Communications/Content Specialist to develop content for websites, social media, PR, programs and promotions, and designated events, meetings, and ASGA events. 
  • Manage budgetary expenditures, work within approved guidelines and report budget status as required. 
  • Plan and coordinate all corporate sign requirement to include field, promotional and building signage. Assist in development of images for internal building use. 
  • Manage and coordinate promotional products programs with suppliers, receiving input from sales teams to ensure item-to-customer/market relevance. 
  • Collaborate with production operations team to develop and modify seed packaging. Distribute new artwork and files as necessary to support packaging requirement. 
  • Document best practices for all marketing channels. Continuously improve internal processes to maximize through put and minimize development time. 
  • Attend specific industry meetings and events. 
  • Meet attendance requirements. 
  • Prepare reports as requested by Director of Marketing or VP of Sales.
  • Special projects as requested.
  • Attend meetings in regions to present marketing programs, research, and lead photo shoots. 
  • Build and maintain relationships with key strategic partners to better develop, coordinate, direct, and facilitate strategic communications designed to meet business goals 
  • Other duties as assigned

Skills and Competencies:

  • Bachelor’s degree in Marketing or Communications emphasis 
  • 5 years prior experience working in a marketing/or sales department; or equivalent work experience. 
  • Proficient project management skills to manage several projects at one time and able to provide direction to external agencies and vendors 
  • Skilled in use of computer hardware and software including Microsoft Office 365, Microsoft Power Point, Share Point, Sales Force Marketing Cloud, and web-based content management systems. Experience with HTML coding, and additional applications within Microsoft Office 365, a plus. 
  • Demonstrated knowledge of file assembly and preparation for print and digital channels. 
  • Team player committed to cross-functional team projects and succuss; responsiveness and accountability are strongly desired. 
  • Strong problem-solving skills to identify alternative solutions and approaches. 
  • Travel 20% of time.

What we offer:

  • Health, dental, vision benefits 
  • Pension plan and 401(k) with employer match 
  • Flexible paid-time-off (PTO) 
  • Professional training and development opportunities 
  • An international and diverse team

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