Summary of the Job:
The Marketing Analytics team is responsible for crafting data-driven insights to drive business and marketing decisions. We collaborate with departments across the agency to support our partners and clients with synthesized intelligence at every stage of marketing planning, execution, and review.
As a Marketing Business Intelligence Analyst, you will be responsible for analysis and optimization of marketing campaigns and completing ad-hoc projects in areas such as media, social, website, creative, and market/industry. You will be responsible for the creation of strategic measurement plans, research and integration of business trends and performance, providing recommendations to enhance both tactical and strategic campaign and business outcomes.
In this role, the Marketing Business Intelligence Analyst supports internal and external teams by translating behavioral data into business insights for our clients. You will work with a variety of data sources where you will hone your skills in connecting the dots between data and business situations to drive marketing insights and recommendations for our clients. Your focus will be understanding the business questions, applying rigorous decision statements with your partners, analyzing the results, and then communicating them back to key business partners.
In addition, the position will also work with the site team, data solution team, and the brand planning team to translate client needs into actionable results and insights. You will learn data visualization skills to develop dashboards that communicate complex data sets into easily digestible dashboards.