Marketing Business Intelligence Analyst

Carmichael Lynch

Come together, stand apart. That’s our how and our why, neatly wrapped up so we never lose sight of what we’re here to do every day: come together with the best people from every discipline to make the very best brand-building, culture-bending, business-altering work with our partners.

Position Details

Marketing Business Intelligence Analyst
Twin Cities Metro
Minneapolis, MN

Summary of the Job:

The Marketing Analytics team is responsible for crafting data-driven insights to drive business and marketing decisions. We collaborate with departments across the agency to support our partners and clients with synthesized intelligence at every stage of marketing planning, execution, and review.

As a Marketing Business Intelligence Analyst, you will be responsible for analysis and optimization of marketing campaigns and completing ad-hoc projects in areas such as media, social, website, creative, and market/industry. You will be responsible for the creation of strategic measurement plans, research and integration of business trends and performance, providing recommendations to enhance both tactical and strategic campaign and business outcomes.

In this role, the Marketing Business Intelligence Analyst supports internal and external teams by translating behavioral data into business insights for our clients. You will work with a variety of data sources where you will hone your skills in connecting the dots between data and business situations to drive marketing insights and recommendations for our clients. Your focus will be understanding the business questions, applying rigorous decision statements with your partners, analyzing the results, and then communicating them back to key business partners.

In addition, the position will also work with the site team, data solution team, and the brand planning team to translate client needs into actionable results and insights. You will learn data visualization skills to develop dashboards that communicate complex data sets into easily digestible dashboards.

Day to day responsibilities include:

  • Translate cross-channel analysis, reporting & observations into business insights and actionable recommendations 
  • Partner with Carmichael Lynch’s account leads to help consult, strategize and optimize results for the best marketing outcome 
  • Perform deep analysis on clients’ data to discover the right digital experience for their key audiences 
  • Act as a subject matter expert to apply best practices for analyzing clients media and site data 
  • Support monthly client reporting needs

Key Competencies and Responsibilities:

  • Education or experience in analytics, business planning, or similar 
  • Analytical and problem-solving skills including knowledge of statistics 
  • Demonstrated ability to effectively handle multiple tasks simultaneously 
  • Experience in analyzing data from multiple sources 
  • Excellent interpersonal skills, including ability to ask questions to gain understanding, partner with others, and deal with differing points of view 
  • Ability to collaborate in a team environment and with a variety of stakeholders 
  • Creative problem-solving skills 
  • Demonstrated attention to detail, commitment to continuous improvement, and focus on excellence in work product delivery 
  • Ability to work well in a fast-paced business environment and display professionalism and confidence in challenging situations 
  • Ability to approach work with high energy and a results-oriented mindset

Required Skills Education & Experience:

  • A bachelor’s degree preferred or equivalent work experience in related field such as Marketing Analytics, Business Analysis, Statistics, Advertising, Applied Economics, etc. 
  • 1-3+ years in marketing analytics, business analytics, or similar agency department

Required Knowledge & Skills:

  • Strong analytical abilities and quantitative skills 
  • Experience with Adobe Analytics, Google Analytics, and/or other web analytics tools 
  • Experience with data visualization (Tableau, Power BI, Domo, Looker, Google Data Studio, etc.) 
  • Understanding of the advertising industry and knowledge of how to use media and site performance metrics in an optimization process 
  • Intermediate to advanced working knowledge of Excel 
  • Proven passion, drive, and active knowledge of emerging media and analytics tools 
  • Creation and interpretation of brand studies or brand data through partners like Kantar Millward-Brown and YouGov a plus 
  • Knowledge of media industry research tools such as MRI-Simmons, GFK, Kantar, and Nielsen a plus 
  • Statistical knowledge and experience with SQL, R, and SAS a plus

Traits & Work Style:

  • Excellent communicator and collaborator 
  • Ability to think and express ideas both strategically and tactically 
  • Results-oriented with a commitment to accountability 
  • Adaptable to change 
  • Strong business acumen 
  • Ability to manage up well 
  • Well-organized with excellent follow through; an ability to work well under pressure, effectively manage multiple projects simultaneously, and consistently meet deadlines

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