Marketing Campaign Manager

Healthgrades, a company where you can grow while helping empower consumers and providers to improve health outcomes in America, is looking for a Marketing Campaign Manager focused on planning and executing business-to-business healthcare marketing strategies and tactics that generate leads as well as grow revenue with existing clients through integrated, multi-channel campaigns across online and offline channels.

Primary Responsibilities:

• Collaborate with Product Marketing, Sales Leadership and Marketing Communications team members to develop and implement highly targeted and personalized marketing campaigns to promote solutions and support ongoing communication programs consistent with the Healthgrades brand and revenue goals
• Establish and manage the execution of integrated, multi-channel marketing plans employing inbound and outbound tactics across e-mail, direct mail, social, SEO, SEM, phone, advertising, public relations and video
• Re-purpose and reposition a library of content to increase target audience engagement, progressively nurture and convert leads, and accelerate sales process
• Present campaign programs verbally and visually to document, communicate and report performance

5+ years of experience leading marketing communications and lead generation campaign efforts with expert understanding of CRM database, marketing automation, website and social media platform capabilities and current trends relative to direct response marketing.

Healthgrades offers a competitive salary and benefits package including medical, dental, vision, 401(k), vacation and holidays. The exciting part of working here is not the professional, yet casual work environment, but the opportunity to be a key player in helping consumers make informed healthcare decisions and working with like-minded people who are passionate, focused and driven to make a difference in an industry that touches everyone’s lives.