IN THIS CAPACITY YOU WILL:
In This pivotal role, you will be at the forefront of evolving and innovating the US LG Business Solutions Marketing team’s campaigns by working with various team members on the inception and planning of campaigns by providing insights into accounts, or personas. This role will delve into the intricacies of understanding campaign outcomes from campaigns, deriving insights to establish the ideal customer profile by vertical, and refining our strategies to engage leads and convert opportunities.
This is a pivotal role within the US LG Business Solutions Marketing team responsible for optimization of marketing campaigns through analyzing results and tactics, identifying opportunities for improvement through channel analysis, lead qualification processes and ultimately campaign attribution. This role will be deeply involved in account-based marketing to determine the ideal customer profiles for various key verticals. Additionally, they will work in close partnership with lead qualification and sales teams, providing valuable insights on accounts to drive growth.
The Marketing Campaign Manager will be at the forefront of driving our marketing strategy for customer targeting and demand generation and the associated analytics, results, and optimization for stronger future execution. This role will delve into the intricacies of our marketing campaigns, deriving insights to sharpen our ideal customer profile and refining our strategies to engage leads and convert opportunities.
This role is centered in our HQ office in Lincolnshire IL but can be served with hybrid/travel/remote from CST zone (for the right candidate).