Marketing Campaign Manager

Rexnord

Company Description:

Rexnord® is a $2 billion multi-platform diversified global industrial company with exceptional and trusted brands that serve a diverse array of global end markets. Founded in 1891, Rexnord is headquartered in Milwaukee, Wisconsin, U.S.A. and employs approximately 7,000 associates worldwide. For more information about the company visit www.rexnordcorp.com.

The company is operated in a disciplined way with the Rexnord Business System (RBS), a process-based framework for world-class operating performance and continuous improvement. RBS enables speed, scalability and consistency to drive superior customer satisfaction and financial results. By deploying our RBS methodology, Rexnord continues to solidify and grow long-standing, globally competitive businesses, while systematically integrating acquisitions and finding new ways to grow.

Doing the right thing has been part of our core values for more than a century. So have volunteerism and philanthropy, and our Rexnord Foundation formalized this commitment more than 60 years ago. We make our communities better with individual and organizational volunteering, matching gifts, grants, scholarships and corporate donations.

Business Unit:

Within Rexnord Power Transmission, we design, manufacture, market and service specified, highly engineered mechanical components worldwide used within complex systems where our customers’ reliability requirements and the cost of failure or downtime are extremely high. We keep industry moving with products and services that enhance the reliability of equipment supporting key industries, including food, beverage & liquid, automotive, energy, and mining. Our new digital productivity platform, DiRXN (pronounced “Direction”), based on the integration of innovative Industrial Internet of Things (IIoT) and e-commerce technologies with a leading portfolio of tools, products and services, connects our customers to data and information that allows them to optimize productivity across all stages of their lifecycles.

https://www.rexnord.com/home

Position Details

Marketing Campaign Manager
Job
Full-time
12/18/2020
Southeast Wisconsin
Milwaukee, WI

Position Summary:

Rexnord’s global digital-first marketing strategy is evolving and growing. Our team is looking for a creative Campaign Manager to plan, coordinate, implement and oversee various marketing campaigns for a range of products and services. The ideal candidate will have a proven track record in developing and executing global integrated marketing campaigns that build awareness, generate leads, accelerate pipeline opportunities, and generate revenue. The campaigns managers duties will include monitoring and assessing campaigns and measuring the ROI of campaigns.

Responsibilities:

  • Serve as a project manager for the planning, creation, execution, and results of marketing campaigns with the intent of creating and nurturing leads, acquiring customers, and obtaining revenue, in alignment with vertical marketing strategic goals 
  • Continuously assess and report on the results of campaign metrics aligned with awareness, engagement, conversion, and purchase objectives. Implement data-driven improvements where necessary 
  • Oversee the quality of content creation to ensure brand identity and defined value propositions are followed to create compelling content that align with the buyer’s journey 
  • Develop and grow personal knowledge and expertise in assigned vertical markets and related products to optimize marketing campaigns 
  • Collaborate with product marketing and the marketing team, to build and manage marketing activities that attracts intended audiences to our content (including blog posts, whitepapers, reports, webinars, infographics, etc.)

Experience and Skill Required:

  • A bachelor’s degree in marketing or communication is a must 
  • 7-10 years of experience in marketing programs and/or marketing campaigns 
  • Have proven experience of managing B2B campaigns 
  • Experience in Salesforce Pardot is mandatory in setting up, executing, and analyzing campaigns 
  • Experienced with SEO and SEM tactics, keyword research and Google Analytics 
  • Ability to successfully manage multiple campaigns running at the same time and adhering to completion target dates and budget goals 
  • Understand current marketing trends 
  • Self-starter, desire to learn and contribute

Leadership Competencies:

  • Customer Focus – Building strong customer relationships and delivering customer-centric solutions. 
  • Business Insight – Applying knowledge of business and the marketplace to advance the organization’s goals. 
  • Communicates Effectively – Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences. 
  • Instills Trust – Gaining the confidence and trust of others through honesty, integrity, and authenticity. 
  • Self-Development – Actively seeking new ways to grow and be challenged using both formal and informal development channels.

Total Rewards and Benefits:

  • Competitive Salary 
  • Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance 
  • Matching 401(k) Contribution 
  • Health Savings Account 
  • Educational Reimbursement 
  • Matching Gift Program

« Back