Marketing Channels Director

Delta Defense, LLC

Delta Defense is the private company that provides Marketing, Operations and Customer Care for the USCCA. The USCCA provides self-defense education, training, and legal protection to the most responsible gun owners.

  • Delta Defense, LLC, is one of the fastest-growing companies in America.
  • Inc. 5000 company EIGHT years in a row!
  • Journal Sentinel Top Workplace - 4 years in a row!
  • Milwaukee Business Journal Top Workplace - 4 years in a row!
  • We are a fun, fast-paced and rewarding place to work and grow!
  • We hire rockstars, and help them rock even harder!

Position Details

Marketing Channels Director
Southeast Wisconsin
West Bend, WI

Provide strategic leadership and oversee channel marketing efforts inclusive of digital and B2B initiatives that will extend the reach of the brand and further drive relevance.

  • Set the digital strategy and define USCCA’s digital roadmap
  • Lead a team of managers that will oversee digital marketing initiatives including SEO, SEM, email marketing, PPC and digital agencies
  • Lead a team focused on growing our B2B presence through our world-class training program and our retail partnership efforts.
  • Work with cross-functional teams to define and execute integrated campaigns focused on new membership growth and member retention efforts
  • Own channel P&L to drive sound business decisions through top-line growth and cost control
  • Work with marketing team in collaboration with sales, brand and finance to develop strategic initiatives
  • Lead the development and execution of market communication plans for new product launches
  • Establish, measure and analyze KPI’s to understand initiative performance and effectiveness
  • Understands economic and industry trends that impact our business
  • Has a deep understanding of market research/consumer insights to ensure marketing executions are customer-led and drive relevance.
  • Accountable for management reporting on marketing campaign efforts
  • 10+ years of marketing experience, preferably working in a channel-specific capacity
  • Experience leading high performing teams and shaping / leading growth vision and marketing strategy
  • Prior experience leading digital and B2B marketing teams
  • Demonstrated capability developing & leading new/innovative ideas through collaboration and execution
  • Effective project management, strong interpersonal, verbal and written communication skills
  • Solid analytical skills and problem-solving ability
  • Ability to and high comfort level for delivering presentations to all levels of an organization
  • Ability to manage deadlines in a dynamic, fast-paced work environment
  • BS/BA degree in Marketing or a related field of study
  • Demonstrates the Core Values of Delta Defense LLC

We offer an extensive benefits package with Medical, Dental, Vision, Life, and a 401K. We also offer really cool benefits you won't find other places. We work hard and we play hard! We have great employee events, happy hour, free coffee, onsite fitness center, and Wellness opportunities. We promote team building events outside of work and sponsor them. We are active in our community and we celebrate and acknowledge our employees who make their dreams come true! We are a family, making a difference!

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