Marketing Communication Specialist, School of Dentistry

Position Overview:

The Marketing Communication Specialist will provide marketing and communication support to the School of Dentistry (with the potential to provide support to a second unit in the future) to help tell compelling stories and create content that resonates with their key stakeholders. This includes efforts to promote programs and offerings; news and successes; recruitment and retention efforts; and other marketing/communication needs.

The Marketing Communication Specialist will be integral to maintaining a web and social media presence, as well as assisting in the development of messaging and marketing materials including but not limited to digital storytelling, promoting new programs and events, internal communication, and media relations, etc.to promote the work of the school/unit and the university’s mission.

Duties and Responsibilities:

1. Develop and maintain a tactical communication structure to organize each unit’s needs for storytelling, event promotion, social media engagement, student and officer recruitment, award submissions,DEIcommunication, etc., ensuring content creation for diverse internal and external audiences that highlights faculty research and innovations in the classroom, as well as the community.
2. Manage each unit’s web content and social media presences to promote unique programming, experiential learning opportunities, rigorous academic programs, community outreach and mission-based initiatives.
3. Assist with the planning and development of unit collateral, including but not limited to digital storytelling, e-newsletters, brochures, and advertising.
4. Collaborate with unit departments to review, edit, and update department websites and promotional material for improved, timely content and consistent appearance.
5. Promote unit achievements in collaboration with the Office of University Relations (OUR) and coordinate efforts for university channels, as appropriate.
6. Work with the Senior Director of University Communication, ensure unit messaging and brand voice across communication channels are aligned with the university’s overall strategic messaging and brand voice.
7. Provide media relations support for the units, including news releases, expert request fulfillment and media pitching.
8. Support promotion of external events and provide counsel on organizing external events to ensure maximum impact.

Required Knowledge, Skills and Abilities:

• Bachelor’s degree required, preferably in communication or marketing.
• A minimum of 1 year of related experience. 
• Knowledge of marketing and communication best practices in a higher education or corporate setting 
• Strong interpersonal skills 
• Strong organizational skills 
• Knowledge/experience with social media 
• Knowledge/experience with online content management systems or coding for the web 
• Computer/Software skills (word processing, desktop publishing, web design/development); proficiency in Microsoft Office suite (Word, Excel, PowerPoint, Teams) 
• Knowledge/experience with web-based technologies and an understanding of web principles and search engine optimization practices 
• Ability to work independently and prioritize multiple responsibilities while maintaining outstanding customer service. 

Preferred Knowledge, Skills and Abilities

• Familiarity with web and social media software 
• Strong writing skills 
• Media relations experience 
• Experience in photography and videography

Marquette University offers a comprehensive benefits package including medical, dental, vision, 403(b), paid vacation and sick time, and tuition remission.