Marketing Communication Specialist

Position Overview:

The Marketing Communication Specialist will provide marketing and communication support to the College of Health Sciences and the Office of Mission and Ministry, supporting their efforts to market and communicate about college and unit programs and offerings; college and unit news and successes; recruitment and retention efforts for students; and other college and unit marketing/communication needs.

This position will report to the Director of University Communication in the Office of Marketing Communication within University Relations, with 50% time dedicated to supporting the College of Health Sciences and 50% time dedicated to supporting the Office of Mission and Ministry. The Marketing Communication Specialist will be integral to maintaining the college/unit’s web and social media presences, as well as assisting in the development of messaging and marketing materials – including but not limited to magazines, online content, internal communication and media relations – to promote the work of the college/unit and the university’s mission.

Under the leadership of the Director of University Communication, help steward the Marquette brand voice in communications across college and unit communication channels to properly represent the university’s mission and strategic priorities.

Duties and Responsibilities:

1. Create marketing and communication content for diverse internal and external audiences.
2. Develop and expand the college/unit’s web and social media presences to promote the college/unit’s unique programming, experiential learning opportunities, rigorous academic programs and mission-based initiatives.
3. Develop and manage college and unit publications and collateral, including but not limited to magazines, e-newsletters, brochures and advertising.
4. Collaborate with college/unit departments to review, edit and update department websites and promotional material for improved content and appearance.
5. Promote college/unit achievements in collaboration with the Office of Marketing and Communication (OMC).
6. Working with the director of university communication, ensure college/unit messaging and brand voice across communication channels are aligned with the university’s overall strategic messaging and brand voice.
7. Provide media relations opportunities for the colleges, including news releases, expert request fulfillment and media pitching.
8. Cover the after-hours media and emergency communication line on a rotating on-call basis with other members of the OMC Communication Team.
9. Assist with college/unit-specific issues management on an as-needed basis
10. Provide media prep documents and staff media interviews with college/unit experts on an as-needed basis
11. Assist with photography/videography needs for the college/unit
12. Perform other duties and responsibilities as required, assigned, or requested.

Required Knowledge, Skills and Abilities

• Bachelor’s Degree
• 2-3 years experience with marketing, communication or public relations, preferably in a university setting
• Knowledge of marketing and communication best practices in a higher education or corporate setting
• Strong interpersonal skills
• Strong organizational skills
• Knowledge/experience with social media
• Knowledge/experience with online content management systems or coding for the web
• Computer/Software skills (word processing, desktop publishing, web design/development); proficiency in Microsoft Office suite (Word, Excel, PowerPoint, Teams), Adobe suite (Photoshop, Dreamweaver), Axis TV
• Knowledge/experience with web-based technologies and an understanding of web principles and search engine optimization practices
• Ability to work independently and prioritize multiple responsibilities while maintaining outstanding customer service
• Must appreciate and uphold confidentiality and adhere to Family Educational Rights and Privacy Act (FERPA)

Preferred Knowledge, Skills and Abilities

• 2+ years experience in a university setting
• Familiarity with web and social media software
• Strong writing skills
• Media relations experience
• Experience in photography and videography

Marquette University offers a comprehensive benefits package including medical, dental, vision, 403(b), paid vacation and sick time, and tuition remission.