Marketing Communication Specialist

This position will report to the Sr. Marketing Communications Manager and will be responsible for developing and supporting multi-channel B2B marketing communication programs that help grow MGK product sales in the Professional Pest Control market.

Principal Responsibilities:

• In support of the Pro market business strategy, plan, coordinate and execute multi-channel marketing communications and promotional efforts that drive product demand, expand MGK thought leadership and enhance the customer experience.
• Identify customer trends and competitive offerings to inform marketing communications strategies and programs in collaboration with marketing lead, sales and technical service teams.
• Partner with freelance designers and external agencies to create deliverables in line with strategic goals and brand standards; including print/digital advertising, trade show events, sales tools, etc.
• Collaborate with digital marketing manager to leverage MGK-owned channels (email, social media, website) as integral elements in market support plans.
• Align with the market lead and digital marketing manager to support the e-commerce strategy, via enhanced product content and user experiences on Amazon.
• Assist with participation, management and support of industry events and trade shows.
• Develop cross-functional relationships with sales, technical service and R&D teams to generate content and sales materials; including customer presentations, sell sheets, technical summaries and videos.
• Actively track and measure performance of marketing communications programs to optimize planned elements and deliver a strong ROI.
• Partner with paid media and distributors to develop and execute support programs.
• Create engaging and compelling content for use with paid media/distributor partners and MGK owned digital channels.
• Manage and track annual marketing budgets.
• Anticipate being able to travel 15-20%, as job demands.
• Other duties as assigned.

Qualifications:

• Bachelor’s degree with 3+ years of demonstrated success in marketing or advertising (B2B preferred).
• Working knowledge of CRM/Marketing Automation systems, email campaigns, website/CMS development, social platforms and generative AI.
• Experience with e-commerce is a plus, with familiarity in managing product content and online advertising.
• Effective written and verbal communication.
• Self-motivated and able to work independently, while also being able to operate within a team environment.
• Aptitude to read and understand technical documents.
• Strong interpersonal skills.
• Proficiency in MS Office Suite (Word, Excel, Powerpoint and Outlook).
• Highly organized and detail-oriented, with strong project management skills.
• Demonstrated ability to multi-task and prioritize project workload.
• Basic graphic design skills preferred (Adobe Photoshop, Adobe In-Design, and Canva).

• Position is full-time, onsite in Brooklyn Park, MN.
• Annual salary range: $60,000 - $70,000 (commensurate with experience and qualifications).
• This role offers a competitive benefits package, including health insurance, 401(k) matching, and paid time off.