Marketing Communication Specialist

Pelican BioThermal LLC

We Build Career As Strong As Our Products

Pelican BioThermal LLC is a global leader in the design and manufacture of single use and reusable temperature controlled packaging solutions for the highly regulated pharmaceutical, biotech, and clinical trials industries. Pelican BioThermal is a great place to work and offers employees the opportunity to flourish and excel in a high-growth, fast-paced, creative, and exciting environment! We currently have an opening for a Marketing Communication Specialist based at our site in Plymouth/Maple Grove, MN.

Position Details

Marketing Communication Specialist
Twin Cities Metro
Plymouth, MN

This Marketing Communication Specialist role is viewed as a tactical role focused on the execution of an integrated marketing communication strategy and plan. It involves coordinating strategic initiatives both internally and with outside agencies. The general role is to work with marketing, sales, and executive management and to take the lead as directed on marketing communication initiatives. This includes public relations, advertising materials, events and vendor management and other marketing materials to effectively communicate the company’s overall brand, message, products, services, and value to the marketplace. Specific responsibilities are outlined below.

Primary duties and responsibilities:

  • Works with appropriate marketing and sales personnel on an ongoing basis to understand the current marketing strategy, action plans and requirements. 
  • Ensures that the company marketing strategy and plan is executed on time, on budget and on strategy. 
  • Develops communication copy, build, and maintain all relevant literature and other marketing materials, such as press releases, case studies, client reference stories, proposal templates, pricing documents, client newsletter, and presentations. 
  • Responsible for managing and measuring leads in our contact database (SFDC). Work with sales and sales management to insure accurate use in email, direct mail, and other campaigns. 
  • Develops and executes direct mail, email and other campaigns, and monitors roll-out of the campaign and measure for success level at conclusion. 
  • Works with event management groups to plan and coordinate our attendance (registration, hotel, etc.) and marketing support (booth, literature, samples, etc.) for all tradeshow events. Implement success measurement process at conclusion. 
  • Secures and supervises internal and external resources needed to execute the plan – copy, design, and art production services, etc. 
  • Manages and coordinates all media relations, on-line advertising, functional development updates to web-site and monitor ongoing web activity. 
  • Coordinates the company relevant industry award submissions and the promotion of any industry recognition. 
  • Works as a liaison between the field sales organization and the company engineering team to consolidate and document new product requirements. 
  • Assists in the evaluation and leverage of social media and other online communities for the promotion of our message to clients and prospects. 
  • Administers regional marketing programs as described above throughout Americas region and lead worldwide marketing projects as assigned. 
  • Performs additional duties as assigned.

Job requirements:

  • Bachelor's degree in marketing, journalism, advertising, communications, or related field. 
  • Minimum of 3 to 5 years marketing communications experience. 
  • 3-5 years solid copy writing and editing experience, preferably with industrial, logistics or industry related products. 
  • Must have superior presentation, communication (written and oral) and analytical skills, plus demonstrated skills to handle a variety of assignments and details simultaneously. 
  • Ability to work under deadline pressure and extra hours if needed on assignments.
  • Advanced knowledge of Microsoft Office - Outlook, Word, Excel, PowerPoint, and various web-content tools. 
  • Working knowledge and ability to create, edit and manage graphics (and other documents as needed) in Adobe InDesign, Photoshop, and other creative software. 
  • Knowledge of website content management software and experience using on an adaptive platform website. 
  • General understanding of Search Engine Marketing (SEO), Pay-per-Click (PPC) and other web analytics such as Google Analytics/Google Ad Words. 
  • General knowledge of social media platforms including YouTube, LinkedIn, Twitter, and Facebook. 
  • Must be able to operate in a fast-paced organization and be able to manage multiple projects simultaneously. 
  • Must be able to interact effectively and cooperatively with employees at all levels. 
  • Must have the ability to complete assignments within the time frame specified by the Manager. 
  • Must be flexible regarding working hours and overtime. Must be able to work overtime on evenings and weekends, with or without advanced notice. 
  • Ability to travel up to 15% of time or as necessary to achieve business goals and objectives.

Bonus Points For:

  • Experience working with international markets.

Why Join Pelican BioThermal?

Here’s a glimpse of Pelican Perks…

  • Generous paid time off plans 
  • 401k plan – with a competitive match 
  • Tuition Assistance Program 
  • Established reputable brand offering premium products – you’ll be proud to represent Pelican! 
  • Employee discount program on Pelican Products 
  • Great Benefits – several options including Pet insurance for our animal lovers. 
  • Wellness Discount Program 
  • Lucrative employee referral program – get paid to work with your trusted network. 
  • And more…

« Back