Marketing Communications Associate

Women Employed (WE) is a 45-year-old advocacy organization whose mission is to improve women’s economic status. We are a leader in promoting fair employment practices and increasing access to training and education leading to good jobs.

Women Employed (WE) seeks to improve the lives of all working women through systemic change. Therefore, WE values the unique experiences, backgrounds, perspectives, skills, knowledge, and workstyles that a diverse workforce brings to our organization. Women Employed is committed to building a diverse and inclusive staff, and we encourage women, people of color, LGBTQ+ individuals, and individuals with different abilities to apply.

WE is seeking a Marketing Communications Associate, who will help build WE’s reputation and position us as an expert on our issues by collaborating on all facets of the organization’s communications and marketing strategies. The person in this role leads media outreach and the cultivation of media relationships. They give voice to the work we do by developing blog posts, e-communications, and other opinion pieces. They will manage WE’s social media channels and make updates to the website, creating rich and engaging content for both. This role is collaborative, and the person in it will work across teams on organizational campaigns, events, initiatives, and special projects. It’s a dynamic position with a great deal of opportunity for growth and for new ideas.

Responsibilities:

• Collaborate with Director of Marketing to develop goals and strategies related to marketing and communications. 
• Manage Women Employed’s media outreach strategies, including proactively building relationships with members of the media, pitching Women Employed’s work and our experts, and tracking media placements. 
• Maintain WE’s social media channels and collaborate on our social media strategy, developing and posting timely and engaging content that attracts new audiences, drives people to action, and inspires them to get involved. 
• Write blog posts, letters to the editor, and opinion pieces on our issues that are consistent with our messaging and that engage, inform, and position WE as an expert, and support other staff across the organization in doing the same. 
• Ensure Women Employed’s website remains up-to-date and relevant by making regular content updates, and by developing new content that is engaging and rich. 
• Create and send digital publications that inform our supporters, engage them in our work, and drive them to action. 
• Monitor analytics for WE’s digital channels so we can use data to help drive strategy. 
• Oversee WE’s strategy to collect and tell personal stories and testimonials to put a human face on the issues we work on. 
• Work across teams to promote organizational initiatives, fundraising and advocacy campaigns, and events. 
• Collaborate on the development and production of annual reports, organizational brochures, flyers, mailings, and other print publications and cultivation pieces.

Opportunities for Growth:

• Gain marketing-related technical knowledge regarding databases, website content management systems and analytics tools, email marketing tools, social media analytics, and more. 
• Learn to craft content management strategies, including how to plan and create cohesive content across all of WE’s communications channels. 
• Work with a graphic designer to develop infographics, social media images, web graphics, and more. 
• Develop and lead agenda items for Women Employed’s Marketing Council, a group of seasoned marketing experts who advise the organization on our marketing/communications strategies and tactics. 
• Communicate with diverse stakeholders, including journalists, bloggers, social media influencers, donors, supporters, volunteers, and vendors.

Position Requirements:

• Bachelor’s degree or equivalent life experience. 
• Strong written and oral communication skills. 
• Excellent planning and project management skills, and strong attention to detail. 
• Strong relationship-building skills. 
• Strong interest in WE mission. 
• Proficient in Microsoft Office products 
• At least two years of professional communications experience required; promotional writing experience a strong plus.

The Ideal Candidate:

• Would have experience with web content management and social media strategies. 
• Would have experience in media relations, journalism, or similar. 
• Would have experience with databases, email marketing tools, HTML, and other technical aspects of the marketing field. 
• Is collaborative and enjoys working across teams. 
• Possesses a love of learning and a desire to build their knowledge. 
• Is energetic, organized, has a positive can-do attitude, and willing to be accountable for results.

This is a full-time, non-exempt position. Starting salary is $42,000 a year. Women Employed offers competitive benefits including health insurance, life insurance, retirement plans, flexible schedules, and more.