Marketing Communications Coordinator - Digital Activations

Johnsonville, LLC

Since 1945, our family-owned band of sausage-makers has invented better ways to make, eat and prepare crave-able sausage. Today, we are 2,000 Members strong. We sell our famous sausage in all 50 United States and more than 40 countries. We have a culture built on the idea that if we make developing your talents our top priority, great business results will follow naturally. We call it The Johnsonville Way. It has been our secret sauce for decades, and we hope you get to experience it for yourself!

Position Details

Marketing Communications Coordinator - Digital Activations
Northeast Wisconsin
Sheboygan Falls, WI

The Marketing Communications Coordinator - Digital Activations is the voice behind the Johnsonville and Gilbert’s brand-owned digital channels. You will be involved in all aspects of planning, posting, and moderating content across a variety of social and digital platforms. Through daily engagement and collaboration with key stakeholders, you are the community manager, building authentic relationships among our external audiences – including our social communities, brand ambassadors and biggest fans.

Our Approach to Work:

Johnsonville was built on the premise that our business should build our members and provide opportunities to help them fully develop their God-given talents. We believe face-to-face interaction and time in the office is crucial for member development and an important enabler of our team-centric culture. We also know that flexibility is key to managing the demands of work and personal life, and we respect that some work is best done away from the office. Our Flexible Work program offers several different options to fit your needs, with most office positions offering hybrid work structures. More details on this position’s requirements and our Flexible Work program will be shared during the interview process.


  • Support and execute social marketing campaigns across owned social media channels including Instagram, TikTok, Twitter, YouTube, Facebook and Pinterest 
  • Interact and build brand trust with Johnsonville and Gilbert’s consumers (existing & new) as daily community management lead 
  • Collaborate with the Marketing Communications Manager - Digital Activations to develop annual content plans and campaigns based on insights pertaining to what our audience wants, expects and needs from Johnsonville and Gilbert’s 
  • Share our brand’s personalities through storytelling in ad copy and proactive and reactive conversations 
  • Collaborate on brand ambassador program, content planning and maintaining relationships. 
  • Assist in content development and management of owned websites and content syndication to customer E-Commerce webpages 
  • Utilize social listening tools and data to seek out relevant emerging trends that we can turn into earned media opportunities 
  • Share relevant industry and community insights with the Marketing Communications Team. 
  • Have fun making Johnsonville and Gilbert’s sausage famous


  • Bachelor’s degree in communications, marketing, advertising, public relations, media studies, business, and/or related fields required


  • A minimum of 2 years community management experience with an agency or brand with knowledge of major social media platforms & trends required 
  • Experience executing content, campaigns, and community managing on Instagram, TikTok, Facebook, Twitter, YouTube and Pinterest 
  • Previous experience with CPG brand or client is a plus

Skills & Competencies:

  • A creative mind that can support and contribute to ideation, especially as it relates to social media culture/discourse. 
  • Ability to infuse humor strategically in our brand voice and writing 
  • Organized, articulate, and collaborative self-starter with the ability to easily communicate with internal stakeholders, agency partners, and our online community of sausage enthusiasts in a hybrid work environment 
  • Ability to execute tactical plans that build and nurture ambassadors of a community 
  • Excellent written and verbal communication skills 
  • Creative skills in video and graphics or applicable experience with apps and tools to make our content shine is an even bigger plus 
  • Proficiency in Microsoft Office programs: Word, Excel, PowerPoint, and Outlook 

Bonus Characteristics:

  • Natural conversationalist 
  • Loves sausage 

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