Marketing Communications Director

Fox Cities Convention & Visitors Bureau

The Fox Cities Convention & Visitors Bureau is the destination marketing organization for the greater Appleton, Wisconsin area.  We put the Fox Cities on the map by helping create and promote  a destination where people want to live, work, and visit. Each day our team works with our stakeholders to answer questions, make suggestions, optimize plans, and welcome visitors to our area. From recommending the best places to eat to creating a 10-year vision for the future of the Fox Cities, our work ensures that people from all walks of life will feel welcomed and at home when they discover the endless original experiences found all throughout the Fox Cities. 

http://foxcities.org

Position Details

Marketing Communications Director
Job
Full-time
4/9/2024
Northeast Wisconsin
Appleton, WI

The Fox Cities Convention & Visitors Bureau has the perfect opportunity to join our team as Marketing Communications Director. We’re looking for someone to manage our brand, public relations and general marketing communications with the goal of bringing more visitors to the Fox Cities of Wisconsin, greater Appleton Area. 

  • Manages and leads the marketing activities and overall brand management for the Fox Cities Convention & Visitors Bureau (CVB). 
  • Responsible for identifying market opportunities and developing short and long-term marketing and communications strategies with the objective of attracting overnight visitors. 
  • Plan and execute strategic advertising campaigns, including traditional and digital placements. 
  • Oversee web site content creation, maintenance and monitoring of web trends and site analytics. 
  • Oversee production of the CVB’s annual Destination Guide. 
  • Use appropriate research tools to identify visitor trends and marketing campaign effectiveness. 
  • Direct communications programs targeted at the CVB’s various audiences. 
  • Serve as the main liaison with local, state and national media. Draft and distribute news releases, coordinate hosted visits for travel writers and content creators, and facilitate media interviews. 
  • Support the Executive Director as organizational spokesperson. 
  • Select and manage third party service vendors including advertising and public relations agencies, designers, photographers, web technology vendors, etc. 
  • Create, implement, and adhere to annual budget of the Marketing Department including revenue and expenditures. 

Full job description available here: https://www.foxcities.org/about-us/open-positions/

  • Bachelor’s degree, preferably in marketing, communications or public relations or an equivalent combination of education, training and/or experience that provides the required knowledge, skills and abilities to perform the essential functions of the job. 
  • Must have exceptional verbal and written communication skills, including strong public speaking and presentation skills.
  • Strong interpersonal skills to effectively cultivate relationships with internal and external stakeholders.
  • Must be self-reliant, good problem solver, results-oriented with strong attention to detail.
  • Must be proficient in current computer programs including Microsoft Word and Excel and skilled in the operation of computers and familiarity with CRM/CMS and social media platforms.
  • Must have good knowledge of budget management practices.
  • Strong critical thinking and problem-solving skills.
  • Strong ability to work independently and as part of a team.
  • Strong ability to lead, develop and streamline processes required to manage multiple projects and tasks.

Salary commensurate with experience. We offer a competitive benefit package that includes health insurance, paid vacation and personal time, 401K with employer match, short- and long-term disability, and more.


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