Marketing Communications Director


Here, we believe there's not one path to success, we believe in careers that grow with you. Whoever you are or wherever you come from in the world, there's a place for you at Sherwin-Williams. We provide you with the opportunity to explore your curiosity and drive us forward. We'll give you the space to share your strengths and we want you to show us what you can do. You can innovate, grow and discover in a place where you can thrive and Let Your Colors Show!

Sherwin-Williams values the unique talents and abilities from all backgrounds and characteristics. All qualified individuals are encouraged to apply, including individuals with disabilities and Protected Veterans.

Position Details

Marketing Communications Director
Twin Cities Metro
Minneapolis, MN


This position is accountable for leading the marketing communication team for the General Industrial division in North America, creating and executing strategic communication plans in support of identified segments, products and regions. The work of this role will ultimatelydrive profitable growth, market share, consumer awareness and brand equity. In addition, this position is responsible for communicating our competitive product & segment strategy.

Key Responsibilities Include:

  • Collaborate and strategize with Segment Leadership to create and execute marketing communication plans in support of growth and business objectives 
  • Partner with Product Leadership to enhance and elevate product marketing through traditional and digital channels 
  • Develop digital marketing strategies to support the identification and nurturing of sales leads - accelerating progress through the sales funnel 
  • Establish and direct strategies for social media engagement - including content development, paid campaigns, and monitoring key metrics 
  • Partner with UX Team and segment leadership to develop customer journey maps for identified customer groups 
  • Lead activities supporting annual sales meeting - including meeting structure, content development and in person & virtual session logistics 
  • Develop brand strategies for key product lines & manage brand registration/renewal process for active product lines 
  • Lead NA communications team is supporting business needs as identified in communications planning process

Competencies & Skills Required:

  • Strong Verbal and Written Communication 
  • Strategic Mindset and ability to prioritize requests 
  • Ability to navigate a matrixed organization 
  • Working Knowledge of Key Marketing Tools 
  • Problem Solving & Critical Thinking 
  • Initiative & Persistence


Number of Direct Reports: 2

Geographic Regions Supported: Global

Decision Making Authority:

  • Incumbent has the authority to budget decisions as they relate to marketing as well as prioritization of decisions as they relate to technical resources and focus
  • Incumbent has the authority to set policy and procedures as it relates to product line additions, deletions, packaging, and other product management issues



  • Required: High School or equivalent
  • Preferred: Bachelor’s and/or Master’s Degree in a business or marketing field

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