Marketing Communications Manager

Group Health Cooperative

Group Health Cooperative of South Central Wisconsin (GHC-SCW) is a not-for-profit managed health care organization that provides the entire spectrum of health care services, including insurance, Primary Care and Specialty Care. The heart of GHC-SCW is in its nationally-ranked Primary Care Clinics, which integrate with the insurance arm of the organization to provide quality care with value-added services. GHC-SCW is also paired with several networks, which allow our members to access a variety of Primary and Specialty Care options, depending on the insurance plan the member is enrolled in and the network he or she selects. We believe that health care should begin at the Primary Care level, with an established relationship with a Primary Care Provider who gets to know the member and his or her health care needs.

https://ghcscw.com/

Position Details

Marketing Communications Manager
Job
Full-time
Office/WFH
100% remote
8/11/2015
Southwest Wisconsin
Madison , WI

Group Health Cooperative of South Central Wisconsin is recruiting for this current open position -- Marketing Communications Manager.

Full time position located at our west side Administrative Offices.

The Marketing Communications Manager is responsible for leading the development, execution and implementation of strategic internal/external business and employee marketing, communications/advertising and public relations initiatives, programs and materials to achieve short and long term objectives of the organization.

This position is also responsible for managing and executing all system-wide marketing, communications/advertising and public relations activities to identified audiences regarding the organizations state-of-the-art services, and role of the organization in the community. The position also develops programs and initiatives in a number of key areas including: department strategy, product development, market research, and support of sales and prospecting activities.

Bachelor’s degree from an accredited college or university in Marketing, Communications, Business or related field required. Minimum of seven (7) years experience health care marketing management or public communication required. Knowledge of business development theory, strategy and practices including market research, feasibility studies, program evaluation and planning. Knowledge of healthcare insurance options including familiarity with federal and state programs. Knowledge of marketing and communications theory and practices. Entrepreneurial skills with abilities to lead new program launches. We are proud to be an EEO/AA employer.


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