Marketing Communications Manager

Position Summary:

The Marketing Communications Manager serves as an integral part of the marketing team by supporting the development and implementation of key marketing communications, tradeshow event and key corporate meeting strategies. While partnering across the full global marketing team, this position will be responsible for the development and implementation of strategic communication plans, driving marketing communications initiatives and tactics and supporting key product launches. This includes content development, brand management, internal and external communications and event marketing activities to ensure all are aligned with overall annual business goals and objectives. Cross-collaboration with key stakeholders including product marketing (e.g. portfolio product managers of angiography, imaging, physiology and peripheral teams), internal corporate stakeholders and the EMEA marketing team is essential in the role.

Major Areas of Accountability:

• The role manages the production of sales support and marketing materials from gathering assets for content development to final stages including print, video or digital/social media content, web-based content and emerging opportunities (ie, blogs, podcasts, etc). 
• Work closely with the global marketing team to develop and execute marketing communications and event strategies that drive revenue 
• Manages the Event Marketing Specialist and oversees the development of the tradeshow and corporate meeting strategy 
• Develops and manages the budget for marketing communications and national tradeshows: budget forecast, cost estimates, expenditure tracking and reporting. 
• Manages the Marketing Department dashboard for the U.S. Marketing team on a weekly basis 
• Schedules weekly internal review meetings and routes pieces through the Agile document library. 
• Manages relationships with outside marketing and ad agency firms including communication of project, messaging, timelines and budget. 
• Leverages PR opportunities when appropriate by developing content and manages the approval and publication of press release materials with Bracco and outside agency 
• Develops and implements internal communications strategy for internal and external target audiences 
• Oversees the distribution of sales support material through Modus Engagement and literature fulfillment house. 
• Working collaboratively with the EMEA Marketing Communications Manager, serves as global resource to ensure consistent messaging and brand standards are implemented across communication tool development and congresses. 
• Keeps abreast of industry standards and trends as related to responsibilities. 
• Other responsibilities as assigned

Primary Duties and Responsibilities:

• Oversee all integrated marketing communications content and messaging including, brand management, advertising campaigns, U.S. trade shows and corporate messaging. Manages the production of sales support materials from gathering assets for content development to final stages of print or digital media. Manage the Marketing Department dashboard, schedule weekly internal review meeting and route pieces through the Agile document library. Manage relationship with outside marketing and ad agency firms including communication of project, messaging, timelines and budget. Develop and manage press materials, internal communications and leverage PR opportunities when appropriate. 
• Collaborate cross functionally with cross-functional teams (e.g. portfolio product managers of CVi, RXi and HDi, sales training, EMEA marketing team, IT) to project manage sales tool creation, communication and offer solutions to challenges. 
• Manage the ongoing development and content for the acist.com global website. 
• Manage the Marketing Department dashboard, schedule weekly internal review meeting and route pieces through the Agile document library.

Qualifications (Knowledge, Skills & Abilities):

Minimum:

• Bachelor’s degree in Marketing, Marketing Communications or Bachelor of Arts degree with emphasis on journalism or public relations. 
• 5 years’ experience in Marketing Communications, Medical Device or other related field.
• Minimum six years’ experience in the design, planning and on-site operations of large and small, national and international corporate events; proven experience researching and recommending sites 
• Experience in the development and management of annual budgets 
• Ability to travel domestically and internationally 25% 
• Computer application skills: Word, PowerPoint, Excel, InDesign, Adobe, Photoshop 
• Ability to work both independently and collaboratively as part of a team 
• Strong communication skills, administrative skills and interpersonal skills to effectively translate ideas, concepts and information 
• Ability to prioritize and handle multiple tasks and projects concurrently 
• Attention to detail and ability to edit and proof written documents 
• Ability to work with global partners to plan events 
• Excellent working knowledge of major social media channels including Linkedin, Facebook, Twitter and Instagram 
• Requires exceptional written, verbal and interpersonal communication skills; facilitation, organizational and follow-up skills, the ability to meet deadlines, as well as the ability to resolve conflicts and drive stakeholders to consensus. 
• Exceptional organizational skills; ability to prioritize and re-prioritize tasks to accommodate changing needs in a fast-paced environment, and solicit input from all contributors to joint projects. 
• Passionate and a team player 
• Personifies ACIST Mission, Values and Vision 
• Desire to learn and expand knowledge and experience in marketing communications and event management practices.

Preferred:

• Experience with design software 
• MBA or Masters of Communications preferred 
• Previous medical device experience a plus