We're hiring at West Bend! Check out our careers page on our website for updated listings.
Since 1894, West Bend Mutual Insurance has come to stand for excellence through the use of innovative insurance products, steady growth, and financial stability offering property/casualty insurance for homes, autos, businesses and personal property. This reputation for excellence is recognized not only by our policyholders, but by the insurance industry itself. West Bend has been rated A (Excellent) or better by A.M. Best since 1971. West Bend is also consistently ranked at the top by thousands of insurance agents nationwide in an ease-of-doing-business survey conducted annually by Deep Customer Connections, Inc.
Over a hundred years ago, a fire roared through the city of West Bend, WI. This tragedy was one of the worst for our community and touched the lives of many people. Because of that fire, our company was formed. And even then, we began to show that something good can come from something bad.
Over time, people have come to expect this of us. To call with problems and leave with solutions. As time passes, things change. But not our reason for being.
At the core of everything we do lies a simple premise. A sincere desire to help our customers through problems and adversity. To make sure that positives come from negative situations. To step up when you need us. To do the right thing.
The worst brings out our best.® That's The Silver Lining.
West Bend is excited to share this unique opportunity to join our Marketing team. Our Marketing Communications Manager will have a wide array of responsibilities including the planning and implementation of marketing and corporate communications for the organization. Those communications include publications, marketing materials and projects, agent trade and association advertising, public relations, press releases, crisis communications, public websites, internal publications, agency communications and more. Our corporate image and what we stand for is paramount. As such, this person will play a critical role in creating and overseeing the development of copy describing the company, our products, and services. They will ensure that all information is accurate, current, and relevant to our corporate image.
Internally, our Marketing Communications Manager will oversee the development of our internal design team for multiple mediums by leading the workflow and deadlines while ensuring that the quality of deliverables is timely and of the highest quality. In addition to managing our internal design team, this person will also lead our communications staff. This includes selecting talent, providing necessary training as well as ongoing development and managing performance of all direct reports.
In this high-profile role, acting on behalf of our Director of Marketing will sometimes be necessary. This person will participate in and sometimes lead many high visibility special assignments such as Special Events, Event Assessment Team, Awards Committee, Crisis Communications Team, and more.
The person who will be most successful in this role will have at least 8-10 years’ experience managing a corporate communications team, in conjunction with past oversight of various advertising programs and initiatives. A strong public relations background is desired. Experience with new markets and new market entry strategy is desired which includes demonstrated workflow, process and project management. Our ideal candidate will bring with them a mix of managing and developing successful teams while also not being afraid to dive into and help-out when necessary. Someone who is comfortable interacting cross-functionally with various levels within a corporate environment as well as being a key liaison to our external communications and public relations team is also an asset. Acting as a key marketing liaison to key internal stakeholders is vital in this role.
(Please note that you will be asked to provide a few samples of your business-to-business writing/communications.)
If this sounds like the perfect fit for your long-term career objectives, apply today.