Marketing Communications Program Manager

Northwestern Health Sciences University

About Northwestern Health Sciences University:

Northwestern Health Sciences University is a progressive institution educating the next generation of health care professionals. Located in Bloomington, MN, the institution has been a fixture in the market since 1941. The University has a clear mission and reputation of developing excellent academic and professional programs in what has been traditionally described as complementary and alternative medicine (CAM). Their deep history is rooted in their founding of The College of Chiropractic, established over 70 years ago which continues to provide more than 85% of the practicing Doctors of Chiropractic (DC) in the state of Minnesota. While the institution’s history is rooted in the chiropractic profession, the University strives to position itself as an institution focused more broadly on health and wellness. As the demand for graduates in chiropractic, acupuncture, nutrition, traditional Chinese medicine and massage therapy continues to grow, NWHSU is uniquely positioned to offer training in a range of patient care options that are natural, evidence based, non-invasive and integrated with traditional medicine. Its more than 130 faculty members annually teach about 1,000 students across degree and certificate programs and 7,000 continuing education students. NWHSU has more than 7,500 graduates throughout the U.S. and in 21 countries. The University is a not-for-profit institution accredited by the Higher Learning Commission. Its 25-acre, non-residential campus in Bloomington, Minnesota is eight miles from MSP Airport and ten miles from downtown Minneapolis.

Position Details

Marketing Communications Program Manager
Twin Cities Metro
Bloomington, MN

Position Information:

This position reports to the Vice President of Marketing and is responsible for the conceptualization, development and execution of content development for internal and external marketing communications. This includes translating business and communication strategies into relevant content for all channels and developing and implementing the processes required to ensure clear and timely workflows throughout the organization.

Duties include, but are not limited to:

  • Conceptualize, create and deliver informative and engaging content for multiple external audiences (students, clinic patients, alumni, industry, etc.) 
  • Develop internal processes for creating, routing, editing, tracking and building content library. 
  • Provide a centralized hub to grow and enhance internal communication content, processes and procedures. 
  • Other duties as assigned

Position Qualifications:

  • Bachelor's degree (Required) in the field of marketing, communications, journalism, English or related field. 
  • 5+ years experience in higher education, corporate marketing, or other progressive marketing venue where content development and communication strategies were developed. This individual must have experience across a broad range of media at both a strategic and tactical level, must understand workflow management in a marketing environment and understand how to organize, lead and collaborate on multiple communication strategies.

Other Knowledge/Skills:

  • This position requires very strong writing skills and demonstrated writing experience. 
  • Ability to write content for multiple and diverse internal and external audiences 
  • Accuracy and attention to detail 
  • Strong time management skills 
  • Ability to meet tight deadlines 
  • Ability to work with a team to reach objectives

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