Marketing Communications Specialist - Social Media

This position will contribute to company success by leading or assisting with the development and execution of social media initiatives under the direction of the Director, Corporate Marketing. This position is a hybrid role, responsible for the management and continuous improvement of social media channels as well as supporting internal channels that include digital, print, and events. This person will work closely with Internal Communications, Product Marketing, Digital, Events, and external partners to create a compelling messages, content, and campaigns that advance our engagement and brand and will work closely with legal, compliance, and regulatory in the review and approval process of all marketing communications materials.

ESSENTIAL FUNCTIONS OF THE POSITION:

• Advance cross-channel internal communications, including consulting with stakeholders on best practices for engagement and strategic alignment, message and content creation, campaign coordination, and project management 
• Develop and execute a variety of communications tactics, including but not limited to the following: message creation, content strategy, paid search and digital promotion efforts, social media, email campaigns and identifying and improve organizational tactics to improve brand awareness to achieve goals 
• Utilize project management skills to develop and execute campaigns that include all elements of the marketing communications (i.e., product messaging and concepts, print and electronic promotions, conventions related experiences, physician and patient education materials, and digital media content delivered via websites, social media channels, video and mobile apps 
• Assist members of the senior management team and key departments in internal and external communications needs, including content creation, coordination, events, and presentations. 
• Innovate marketing tactics for AtriCure products, including brochures, advertising, email/web/social media, events, press releases, and other promotional materials

ADDITIONAL ESSENTIAL FUNCTIONS OF THE POSITION:

• Regular and predictable work performance 
• Ability to work under fast-paced conditions 
• Ability to make decisions and use good judgment 
• Ability to prioritize various duties and multitask as required 
• Ability to successfully work with others

BASIC QUALIFICATIONS:

• Bachelor’s degree required or demonstrated equivalent combination of education, training and experience 
• 3+ years of experience in Marketing or Marketing Campaign Management 
• Exceptional writing skills, including experience in crafting messages for various channels 
• Passion for social media and content marketing 
• Experience with internal communications, brand, digital, events, and PR 
• Experience developing and deploying content in a highly regulated environment 
• Ability to anticipate the expectations and needs of the organization to take a proactive approach in completing projects and problem recognition/solving 
• Passion for the healthcare industry and ability to learn about the cardiac device market 
• Ability to work effectively and lead in cross-functional teams 
• Ability to travel 10%

PREFERRED QUALIFICATIONS:

• Experience in Medical Device Marketing, or PR 
• Experience Using Adobe Creative Suite (Photoshop, Illustrator, Acrobat PRO, etc.) InDesign capabilities a plus understanding of video editing and production 
• Experience managing vendor partner and budgets 
• Ability to interpret technical information to promotional messages

OTHER REQUIREMENTS:

• Ability to regularly walk, sit, or stand as needed 
• Ability to occasionally bend and push/pull as needed 
• Ability to pass pre-employment drug screen and background check

AtriCure has a variety of benefits available for US based employees and their families. Examples include Medical & Dental beginning day 1 of employment, 401K plus match, 15 days of paid Parental Leave, in addition to maternity leave, for new moms and dads, Volunteer Time off, Pet Insurance, and more. Corporate-based employees also have full access to our on-site fitness center and cafeteria. To see a complete list of our benefits, please visit our careers website: https://www.atricure.com/benefits