Marketing Communications Specialist


A global leader in the manufacturing of lighting and rigging technology, ETC employs nearly 1400 people in 13 corporate offices around the world. ETC is proud of its industry reputation for unmatched technical and customer service, 24/7/365. And with a family of over 300 authorized service centers throughout the world, staffed by hundreds of certified technicians, customers are never far from an ETC resource with a face and a name.

ETC develops professional tools and makes them accessible to everyone. Their products are found in small and large venues worldwide, such as theatres, churches, restaurants, hotels, schools, television studios, casinos, theme parks, and opera houses.

Founded in Madison, Wisconsin, in 1975, ETC was begun with the passionate belief that there was a better way to make a lighting control console. A small group of university students challenged themselves by creating a microprocessor-based console that outdid other boards on the market at the time. That entrepreneurial spirit grew into an award-winning business.

Position Details

Marketing Communications Specialist
Southwest Wisconsin
Middleton, WI

Are you looking for a fun company that offers fantastic benefits and paid time off on day one? If so, you’re in the right place! ETC is seeking a full-time Marketing Communications Specialist to help us communicate timely information regarding ETC, its products, and people to internal and external audiences.

The ideal candidate will possess a minimum of a bachelor’s degree in Communications, Journalism, or a related field or have 4 years of comparable experience. This creative person thinks outside the box and develops innovative marketing solutions to drive results. They must also be detail-oriented, organized, and capable of managing multiple projects simultaneously.

Representative Responsibilities:

  • Supports the Marketing Communications manager and product marketing teams to develop and implement tactical marketing communications projects, including: sales tools, marketing collateral, advertisements, tradeshow booths, websites, social media and training materials
  • Research, write and assist in the production and distribution of key company publications and other external and internal communications
  • Act as liaison between product management, sales, marketing, and the creative design team
  • Effectively project manage the development, design, approval, production, and distribution of marketing materials in partnership with the creative design team
  • Champion the company brand identity across all developed materials
  • Contributes to the production and distribution of key company publications and other external and internal communications.
  • Under the direction of manager, produces stories and case studies highlighting ETC projects and installations to support the product and company strategies
  • Develops content for ETC’s web site and Blog as required and assists in keeping them up to date
  • Working through manager, cultivates and maintains relationships with editors of key and second-tier trade publications to enhance ETC’s image
  • Monitors the effectiveness of PR efforts, including online and social media, maintains archive and media reviews
  • Cultivates and maintains relationships with dealers to support them with their communication efforts
  • Works with freelance writers, product managers and market managers paying close attention to project objectives and deadlines
  • Supports and participates in the marketing team’s overall objectives
  • Performs other duties as assigned by manager which could include assisting with events/Tradeshows, editing communications, photography; and language reference
  • Completes special projects and requests in a timely and positive fashion

Minimum Qualifications:

  • Grade and level to be determined
  • Bachelor’s degree in Communications, Journalism, or related field, or 4 years of comparable experience required
  • All levels of previous job-related experience will be considered
  • Entertainment and/or architectural lighting industry knowledge preferred but not required
  • Demonstrated ability to work independently and perform multiple tasks without general supervision.
  • Solid project management skills
  • Excellent writing, editing and proofreading skills
  • Ability to work independently while juggling multiple priorities
  • Ability to meet deadlines in a fast-paced environment
  • Experience with Adobe design software, Hubspot and Google Analytics a plus

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